{"product_id":"purple-hills-dirt","title":"Purple Hills - Hand-foraged Chocolate-like earthy American Clay\/ Dirt","description":"\u003ch2 data-end=\"108\" data-start=\"93\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-end=\"702\" data-start=\"110\"\u003e\u003cstrong data-end=\"122\" data-start=\"110\"\u003eTexture:\u003c\/strong\u003e Firm crunchy bite with a smooth creamy dissolve\u003cbr data-end=\"173\" data-start=\"170\"\u003e\u003cstrong data-end=\"191\" data-start=\"173\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-end=\"205\" data-start=\"202\"\u003e\u003cstrong data-end=\"215\" data-start=\"205\"\u003eTaste:\u003c\/strong\u003e Earthy, dusty-clay flavour with soft cocoa-like mineral undertones\u003cbr data-end=\"285\" data-start=\"282\"\u003e\u003cstrong data-end=\"297\" data-start=\"285\"\u003eSensory:\u003c\/strong\u003e Creamy melt paired with rich petrichor-style earthiness\u003cbr data-end=\"356\" data-start=\"353\"\u003e\u003cstrong data-end=\"367\" data-start=\"356\"\u003eOrigin:\u003c\/strong\u003e United States 🇺🇸, Arizona\u003cbr data-end=\"398\" data-start=\"395\"\u003e\u003cstrong data-end=\"407\" data-start=\"398\"\u003eUses:\u003c\/strong\u003e Ideal for creamy clay lovers, earthy sensory rituals, and mellow crunch experiences\u003cbr data-end=\"494\" data-start=\"491\"\u003e\u003cstrong data-end=\"514\" data-start=\"494\"\u003eClay Experience:\u003c\/strong\u003e Best suited to those who enjoy balanced earthy flavours with a softer creamy finish. Beginner-friendly for users exploring richer soil-style clays without extremely harsh grit or dryness however does stick to teeth\u003c\/p\u003e\n\u003chr data-end=\"707\" data-start=\"704\"\u003e\n\u003ch2 data-end=\"728\" data-start=\"709\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"1047\" data-start=\"730\"\u003ePurple Hills is a hand-foraged American clay\/dirt known for its distinctive earthy richness and unusually smooth, creamy finish. Often compared to chocolate-like earthy profiles due to its deep dusty-mineral character, this clay delivers a grounded sensory experience that feels both bold and mellow at the same time.\u003c\/p\u003e\n\u003cp data-end=\"1354\" data-start=\"1049\"\u003eSourced from naturally mineral-rich American earth, Purple Hills stands out for balancing crunch with creaminess. While many earthy clays remain dry or sandy throughout chewing, this one gradually softens into a smooth, thick texture that coats the mouth with soft dusty-clay notes and subtle loamy depth.\u003c\/p\u003e\n\u003cp data-end=\"1655\" data-start=\"1356\"\u003eIts natural purple-toned earth character gives it a unique identity among earthy clays, offering a fuller-bodied flavour profile without becoming overpoweringly muddy or sharp. The result is a calm, satisfying sensory experience with a slightly indulgent feel compared to harsher desert-style clays.\u003c\/p\u003e\n\u003chr data-end=\"1660\" data-start=\"1657\"\u003e\n\u003ch2 data-end=\"1681\" data-start=\"1662\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"1882\" data-start=\"1683\"\u003ePurple Hills begins with a firm but easy bite that snaps cleanly without excessive hardness. The crunch is medium-level and satisfying, producing small compact pieces that quickly soften once chewed.\u003c\/p\u003e\n\u003cp data-end=\"2143\" data-start=\"1884\"\u003eAs moisture builds, the texture transforms from dry crunch into a creamy, smooth dissolve with very light natural grit remaining underneath. Unlike highly sandy or powder-heavy clays, Purple Hills develops a softer melt that feels thick, velvety, and coating.\u003c\/p\u003e\n\u003cp data-end=\"2347\" data-start=\"2145\"\u003eThe progression from crisp bite to creamy finish gives the clay a balanced sensory flow — enough crunch to satisfy texture cravings while still delivering the soothing mouthfeel creamy-clay lovers seek.\u003c\/p\u003e\n\u003chr data-end=\"2352\" data-start=\"2349\"\u003e\n\u003ch2 data-end=\"2370\" data-start=\"2354\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"2606\" data-start=\"2372\"\u003eThe flavour profile is deeply earthy with classic dusty-clay notes layered over a mellow mineral richness. Purple Hills carries a soft loamy character rather than a harsh soil bitterness, creating a smoother earthy experience overall.\u003c\/p\u003e\n\u003cp data-end=\"2868\" data-start=\"2608\"\u003eMany describe the profile as subtly chocolate-like — not sweet, but rich and rounded in the way deep cocoa powder or damp mineral earth can feel. The aroma is grounding and dusty with gentle petrichor undertones that become more noticeable as the clay softens.\u003c\/p\u003e\n\u003cp data-end=\"3053\" data-start=\"2870\"\u003eDuring chewing, the flavour develops gradually from dry earthy dustiness into a fuller creamy mineral depth, leaving behind a clean, lingering earthiness with soft natural clay notes.\u003c\/p\u003e\n\u003chr data-end=\"3058\" data-start=\"3055\"\u003e\n\u003ch2 data-end=\"3082\" data-start=\"3060\" data-section-id=\"1ilpli3\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-end=\"3636\" data-start=\"3084\"\u003e\u003cstrong data-end=\"3095\" data-start=\"3084\"\u003eWeight:\u003c\/strong\u003e Selectable sizes available\u003cbr data-end=\"3125\" data-start=\"3122\"\u003e\u003cstrong data-end=\"3135\" data-start=\"3125\"\u003eShape:\u003c\/strong\u003e Irregular hand-foraged chunks and natural pieces\u003cbr data-end=\"3187\" data-start=\"3184\"\u003e\u003cstrong data-end=\"3198\" data-start=\"3187\"\u003eColour:\u003c\/strong\u003e Purple-brown earthy tones with natural variation\u003cbr data-end=\"3250\" data-start=\"3247\"\u003e\u003cstrong data-end=\"3266\" data-start=\"3250\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay\/Dirt (No preservatives, additives, or colourings)\u003cbr data-end=\"3337\" data-start=\"3334\"\u003e\u003cstrong data-end=\"3348\" data-start=\"3337\"\u003eVendor:\u003c\/strong\u003e Hand-foraged American clay source\u003cbr data-end=\"3385\" data-start=\"3382\"\u003e\u003cstrong data-end=\"3414\" data-start=\"3385\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Clay and earth consumption traditions have existed across cultures worldwide for centuries, particularly in regions where mineral-rich soils formed part of sensory practices, rituals, and traditional geophagia behaviours.\u003c\/p\u003e\n\u003chr data-end=\"3641\" data-start=\"3638\"\u003e\n\u003ch2 data-end=\"3656\" data-start=\"3643\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"4041\" data-start=\"3658\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53869259718983,"sku":"05071800841","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53869259751751,"sku":"05071800842","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53869259784519,"sku":"05071800843","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_79db76d9-72ce-4faa-920e-41c3ff0de210.png?v=1778107818","url":"https:\/\/earthycrunch.co.uk\/products\/purple-hills-dirt","provider":"Earthy Crunch UK","version":"1.0","type":"link"}