{"product_id":"rainbow-fafda-butter-clay","title":"Rainbow Fafda – Smoky Indian Buttergrey Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"196\" data-end=\"214\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"216\" data-end=\"692\"\u003e\u003cstrong data-start=\"216\" data-end=\"228\"\u003eTexture:\u003c\/strong\u003e Crunchy, flaky layers with a creamy breakdown\u003cbr data-start=\"274\" data-end=\"277\"\u003e\u003cstrong data-start=\"277\" data-end=\"295\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"311\" data-end=\"314\"\u003e\u003cstrong data-start=\"314\" data-end=\"324\"\u003eTaste:\u003c\/strong\u003e Smoky, earthy with mineral and slightly salty notes\u003cbr data-start=\"376\" data-end=\"379\"\u003e\u003cstrong data-start=\"379\" data-end=\"391\"\u003eSensory:\u003c\/strong\u003e Layered snap that shifts into a smooth, slightly gummy cream\u003cbr data-start=\"452\" data-end=\"455\"\u003e\u003cstrong data-start=\"455\" data-end=\"466\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"489\" data-end=\"492\"\u003e\u003cstrong data-start=\"492\" data-end=\"501\"\u003eUses:\u003c\/strong\u003e Ideal for those who enjoy layered crunch with evolving texture\u003cbr data-start=\"564\" data-end=\"567\"\u003e\u003cstrong data-start=\"567\" data-end=\"587\"\u003eClay Experience:\u003c\/strong\u003e A bold, textured clay suited to experienced users or anyone who enjoys complex, multi-stage breakdowns\u003c\/p\u003e\n\u003chr data-start=\"694\" data-end=\"697\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"699\" data-end=\"721\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"723\" data-end=\"1031\"\u003eRainbow Fafda is a vibrant Buttergrey clay blend featuring naturally varied tones, giving it a “rainbow” appearance across pieces while delivering a rich, layered sensory experience. Sourced from India, this roasted clay sits within the Nakumatt-style family, known for its smoky depth and satisfying crunch.\u003c\/p\u003e\n\u003cp data-start=\"1033\" data-end=\"1332\"\u003eDespite sharing its name with the well-known Indian snack, this Fafda refers to a natural clay product—carefully roasted to enhance both texture and flavour. Often prepared as a half or fully roasted clay, it offers a balance between firmness and creaminess, making it both dynamic and approachable.\u003c\/p\u003e\n\u003cp data-start=\"1334\" data-end=\"1557\"\u003eThe multi-tonal Buttergrey palette reflects natural variation in roasting and mineral composition, meaning each piece can feel slightly different—adding to its appeal for those who enjoy variety in both look and experience.\u003c\/p\u003e\n\u003chr data-start=\"1559\" data-end=\"1562\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1564\" data-end=\"1586\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1588\" data-end=\"1763\"\u003eThe texture is defined by its flaky, layered structure. On the first bite, it delivers a crisp, snappy crunch that breaks into thin sheets and shards rather than dense chunks.\u003c\/p\u003e\n\u003cp data-start=\"1765\" data-end=\"2000\"\u003eAs it breaks down, the clay transitions into a smoother, creamier consistency, with a slight gumminess that adds body without becoming sticky. The breakdown feels gradual and engaging—moving from sharp flakes to a soft, cohesive paste.\u003c\/p\u003e\n\u003cp data-start=\"2002\" data-end=\"2060\"\u003eClean, non-gritty, and satisfyingly structured throughout.\u003c\/p\u003e\n\u003chr data-start=\"2062\" data-end=\"2065\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"2067\" data-end=\"2086\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2088\" data-end=\"2334\"\u003eRainbow Fafda carries a classic Buttergrey flavour profile—earthy, smoky, and mineral-rich. There’s a grounding intensity to the taste, often described as “cement-like,” with occasional hints of saltiness or metallic notes depending on the piece.\u003c\/p\u003e\n\u003cp data-start=\"2336\" data-end=\"2540\"\u003eThe aroma is warm and roasted, with a deep earthy note that reflects its natural origin. As it softens, the flavour becomes smoother and more rounded, maintaining its earthy base while mellowing slightly.\u003c\/p\u003e\n\u003chr data-start=\"2542\" data-end=\"2545\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2547\" data-end=\"2572\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2574\" data-end=\"3032\"\u003e\u003cstrong data-start=\"2574\" data-end=\"2585\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2598\" data-end=\"2601\"\u003e\u003cstrong data-start=\"2601\" data-end=\"2611\"\u003eShape:\u003c\/strong\u003e Flaky chunks and layered shards\u003cbr data-start=\"2643\" data-end=\"2646\"\u003e\u003cstrong data-start=\"2646\" data-end=\"2657\"\u003eColour:\u003c\/strong\u003e Mixed butter-grey tones with natural and roasted variation\u003cbr data-start=\"2716\" data-end=\"2719\"\u003e\u003cstrong data-start=\"2719\" data-end=\"2735\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2798\" data-end=\"2801\"\u003e\u003cstrong data-start=\"2801\" data-end=\"2812\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2822\" data-end=\"2825\"\u003e\u003cstrong data-start=\"2825\" data-end=\"2854\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, Buttergrey and Nakumatt-style clays are traditionally roasted to enhance their crunch and smoky flavour, forming part of long-standing sensory and material practices\u003c\/p\u003e\n\u003chr data-start=\"3034\" data-end=\"3037\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"3039\" data-end=\"3055\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"3057\" data-end=\"3268\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3270\" data-end=\"3484\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3486\" data-end=\"3711\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3713\" data-end=\"3775\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53736004190535,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53736004223303,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_fdb4724e-ee8c-455a-b66a-1b192a26a2ce.png?v=1778021855","url":"https:\/\/earthycrunch.co.uk\/products\/rainbow-fafda-butter-clay","provider":"Earthy Crunch UK","version":"1.0","type":"link"}