{"product_id":"red-diamond","title":"Red Diamond – Smoky Indian Clay Shards","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"107\" data-end=\"125\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"126\" data-end=\"657\"\u003e\u003cstrong data-start=\"126\" data-end=\"138\"\u003eTexture:\u003c\/strong\u003e Hard, crisp shards with flaky layered breakdown\u003cbr data-start=\"186\" data-end=\"189\"\u003e\u003cstrong data-start=\"189\" data-end=\"207\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"223\" data-end=\"226\"\u003e\u003cstrong data-start=\"226\" data-end=\"236\"\u003eTaste:\u003c\/strong\u003e Cementy, metallic, roasted earthy tones\u003cbr data-start=\"276\" data-end=\"279\"\u003e\u003cstrong data-start=\"279\" data-end=\"291\"\u003eSensory:\u003c\/strong\u003e Double-roasted depth with clean, grit-free flake disintegration\u003cbr data-start=\"355\" data-end=\"358\"\u003e\u003cstrong data-start=\"358\" data-end=\"369\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"392\" data-end=\"395\"\u003e\u003cstrong data-start=\"395\" data-end=\"404\"\u003eUses:\u003c\/strong\u003e Ideal for crunch lovers who prefer clean break and no grit\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cstrong data-start=\"466\" data-end=\"486\"\u003eClay Experience:\u003c\/strong\u003e Bold, toasty, and structured. Best suited for those who enjoy roasted profiles and layered crunch; approachable for confident beginners, satisfying for experienced users.\u003c\/p\u003e\n\u003chr data-start=\"659\" data-end=\"662\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"664\" data-end=\"686\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"687\" data-end=\"989\"\u003eRed Diamond Clay is a distinctive member of the butter clay family, recognised for its naturally rich red hue and enhanced through roasting to elevate both crunch and flavour. Sourced from South Asia and prepared by Clay Rify, this clay stands out for its balance between structure and clean breakdown.\u003c\/p\u003e\n\u003cp data-start=\"991\" data-end=\"1298\"\u003eClosely related to Butter Grey Roasted and other traditional butter clays, Red Diamond offers a slightly more intensified roast. The result is a deeper, more developed sensory profile — one that leans into warmth, mineral richness, and that unmistakable earthy character found in well-prepared Indian clays.\u003c\/p\u003e\n\u003cp data-start=\"1300\" data-end=\"1470\"\u003eFormed as irregular shards, this clay allows for a more tactile, hands-on experience, highlighting how roasting transforms both texture and taste within this clay family.\u003c\/p\u003e\n\u003chr data-start=\"1472\" data-end=\"1475\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1477\" data-end=\"1499\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1500\" data-end=\"1717\"\u003eExpect a firm, crisp bite that snaps cleanly before breaking down into delicate flakes. The structure is hard but not overly dense, giving way to a brittle, layered disintegration that feels controlled and satisfying.\u003c\/p\u003e\n\u003cp data-start=\"1719\" data-end=\"2013\"\u003eUnlike grittier clays, Red Diamond remains smooth throughout — no sandiness, just a clean, dry crunch that transitions into thin, papery flakes. The double-roasting process enhances this texture, making it slightly more brittle and pronounced compared to standard butter grey roasted varieties.\u003c\/p\u003e\n\u003chr data-start=\"2015\" data-end=\"2018\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"2020\" data-end=\"2039\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2040\" data-end=\"2270\"\u003eThe flavour profile is bold and grounded, led by classic cement-like notes paired with a subtle metallic edge from its natural red composition. There’s a clear roasted quality running throughout — warm, toasty, and slightly smoky.\u003c\/p\u003e\n\u003cp data-start=\"2272\" data-end=\"2506\"\u003eWhen hydrated, the aroma deepens into something more atmospheric — hints of damp earth, basement-like musk, and roasted soil come forward. The taste remains dry and mineral-rich, with a clean finish that doesn’t cling or become pasty.\u003c\/p\u003e\n\u003chr data-start=\"2508\" data-end=\"2511\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2513\" data-end=\"2538\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2539\" data-end=\"2937\"\u003e\u003cstrong data-start=\"2539\" data-end=\"2550\"\u003eWeight:\u003c\/strong\u003e Varies\u003cbr data-start=\"2557\" data-end=\"2560\"\u003e\u003cstrong data-start=\"2560\" data-end=\"2570\"\u003eShape:\u003c\/strong\u003e Irregular shards\u003cbr data-start=\"2587\" data-end=\"2590\"\u003e\u003cstrong data-start=\"2590\" data-end=\"2601\"\u003eColour:\u003c\/strong\u003e Natural red with deep roasted tones\u003cbr data-start=\"2637\" data-end=\"2640\"\u003e\u003cstrong data-start=\"2640\" data-end=\"2656\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2719\" data-end=\"2722\"\u003e\u003cstrong data-start=\"2722\" data-end=\"2733\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2743\" data-end=\"2746\"\u003e\u003cstrong data-start=\"2746\" data-end=\"2775\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Butter-family clays from India, traditionally appreciated for their smooth texture, roast-enhanced crunch, and mineral-rich profiles within geophagic practices\u003c\/p\u003e\n\u003chr data-start=\"2939\" data-end=\"2942\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2944\" data-end=\"2960\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2961\" data-end=\"3344\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53735999930695,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53735999963463,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_fc0d5544-d418-4f94-89be-7be10208e3fd.png?v=1778031605","url":"https:\/\/earthycrunch.co.uk\/products\/red-diamond","provider":"Earthy Crunch UK","version":"1.0","type":"link"}