{"product_id":"red-nakumatt-iron-rich-indian-edible-clay","title":"Red Nakumatt Clay - Iron-rich Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt is a natural Indian clay known for its hard, crunchy texture and deeply earthy mineral profile. Sourced from iron-rich regions of India and traditionally roasted to enhance its character, these irregular clay chunks deliver a bold sensory experience with notes of baked topsoil, warm minerals, cement dust, and subtle metallic undertones. Popular among lovers of strong earthy flavours, crunchy clay textures, ASMR experiences, and mineral-rich sensory materials, Red Nakumatt offers a robust, grounding experience that leaves a lasting impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture begins with a resistant crunch before breaking into a dry, crumbly mineral crumble. Its distinctive roasted-earth character and intense mineral depth have made it a favourite within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay preparation traditions, Red Nakumatt is valued for its strength, authenticity, and rich sensory profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, dry chunks with a crunchy snap and gritty mineral crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep topsoil earthiness, cement minerals, iron-rich notes, subtle asphalt undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, crunch lovers, ASMR sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A powerful roasted-earth clay offering dense crunch, strong mineral character, and a bold traditional profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a muddy, earthy paste while retaining rich mineral flavour\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, warm earth, baked clay, mineral dust, heated stone\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red, rusty brown, and iron-rich earth tones with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt originates from mineral-rich Indian clay deposits traditionally roasted to intensify both texture and flavour. Within Indian geophagy traditions, roasted red clays have long been appreciated for their dense crunch, earthy aroma, and grounding mineral character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783807328583,"sku":"0305020190","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639036145991,"sku":"0305020190","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52639036178759,"sku":"0305020191","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_296b0183-c6d7-4441-85b1-fb255ef30083.png?v=1778024713","url":"https:\/\/earthycrunch.co.uk\/products\/red-nakumatt-iron-rich-indian-edible-clay","provider":"Earthy Crunch UK","version":"1.0","type":"link"}