{"product_id":"red-velvet-clay","title":"Red Velvet Clay – Buttery Indian Natural Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"113\" data-end=\"131\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"133\" data-end=\"626\"\u003e\u003cstrong data-start=\"133\" data-end=\"145\"\u003eTexture:\u003c\/strong\u003e Buttery, creamy with a soft crunch and slight gumminess\u003cbr data-start=\"201\" data-end=\"204\"\u003e\u003cstrong data-start=\"204\" data-end=\"222\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"238\" data-end=\"241\"\u003e\u003cstrong data-start=\"241\" data-end=\"251\"\u003eTaste:\u003c\/strong\u003e Deep earthy, mineral-rich with subtle metallic notes\u003cbr data-start=\"304\" data-end=\"307\"\u003e\u003cstrong data-start=\"307\" data-end=\"319\"\u003eSensory:\u003c\/strong\u003e Velvety bite that shifts from soft crunch to smooth paste\u003cbr data-start=\"377\" data-end=\"380\"\u003e\u003cstrong data-start=\"380\" data-end=\"391\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"414\" data-end=\"417\"\u003e\u003cstrong data-start=\"417\" data-end=\"426\"\u003eUses:\u003c\/strong\u003e Ideal for those who prefer softer clays with a creamy, melt-forward feel\u003cbr data-start=\"499\" data-end=\"502\"\u003e\u003cstrong data-start=\"502\" data-end=\"522\"\u003eClay Experience:\u003c\/strong\u003e A gentle, comforting clay suited to beginners or those who enjoy a less intense, more buttery profile\u003c\/p\u003e\n\u003chr data-start=\"628\" data-end=\"631\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"633\" data-end=\"655\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"657\" data-end=\"950\"\u003eRed Velvet Clay is a natural, non-roasted clay sourced from India, known for its rich red colour and smooth, velvety character. Often associated with Nakumatt-style clays, this version retains its natural state, offering a softer, more delicate experience compared to its roasted counterparts.\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1229\"\u003eIts deep red hue reflects its mineral content, particularly iron, while its texture leans into a more buttery and creamy profile. Unlike heavily roasted clays, Red Velvet feels more natural and understated—less about sharp crunch and more about a balanced, melt-led experience.\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1390\"\u003eTraditionally sun-dried or minimally processed, it reflects a more raw form of clay preparation, appreciated for its natural feel and gentle sensory qualities.\u003c\/p\u003e\n\u003chr data-start=\"1392\" data-end=\"1395\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1397\" data-end=\"1419\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1421\" data-end=\"1611\"\u003eThe bite begins with a soft, controlled crunch—noticeable but not aggressive. It breaks easily, producing a fine, slightly dense crumble that quickly transitions into a creamy, smooth paste.\u003c\/p\u003e\n\u003cp data-start=\"1613\" data-end=\"1815\"\u003eThere’s a faint gumminess present, adding to its velvety character without becoming overly sticky. This creates a slower, more cohesive breakdown, giving the clay its signature “melt-in-the-mouth” feel.\u003c\/p\u003e\n\u003cp data-start=\"1817\" data-end=\"1921\"\u003eThe overall texture is rounded and gentle, ideal for those who prefer less resistance and more softness.\u003c\/p\u003e\n\u003chr data-start=\"1923\" data-end=\"1926\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1928\" data-end=\"1947\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1949\" data-end=\"2178\"\u003eRed Velvet Clay delivers a deep, earthy flavour with a natural mineral richness. Notes can lean slightly metallic, with undertones reminiscent of wet soil or red earth, but without the strong smokiness found in roasted varieties.\u003c\/p\u003e\n\u003cp data-start=\"2180\" data-end=\"2407\"\u003eThe aroma is grounded and earthy—clean, natural, and slightly damp in character. As it breaks down, the flavour softens and becomes smoother, with a lingering, mineral-rich finish that feels calm and steady rather than intense.\u003c\/p\u003e\n\u003chr data-start=\"2409\" data-end=\"2412\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2414\" data-end=\"2439\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2441\" data-end=\"2844\"\u003e\u003cstrong data-start=\"2441\" data-end=\"2452\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2465\" data-end=\"2468\"\u003e\u003cstrong data-start=\"2468\" data-end=\"2478\"\u003eShape:\u003c\/strong\u003e Irregular chunks\u003cbr data-start=\"2495\" data-end=\"2498\"\u003e\u003cstrong data-start=\"2498\" data-end=\"2509\"\u003eColour:\u003c\/strong\u003e Deep red to reddish-brown\u003cbr data-start=\"2535\" data-end=\"2538\"\u003e\u003cstrong data-start=\"2538\" data-end=\"2554\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2617\" data-end=\"2620\"\u003e\u003cstrong data-start=\"2620\" data-end=\"2631\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2641\" data-end=\"2644\"\u003e\u003cstrong data-start=\"2644\" data-end=\"2673\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, natural clays like Red Velvet are often sun-dried or minimally processed, reflecting traditional practices that preserve their raw texture and mineral profile\u003c\/p\u003e\n\u003chr data-start=\"2846\" data-end=\"2849\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2851\" data-end=\"2867\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2869\" data-end=\"3080\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3082\" data-end=\"3296\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3298\" data-end=\"3523\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3525\" data-end=\"3587\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53736000520519,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53736000553287,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/earthycrunch.co.uk\/products\/red-velvet-clay","provider":"Earthy Crunch UK","version":"1.0","type":"link"}