{"product_id":"south-african-red-clay-iron-rich-edible-clay-chunks","title":"South African Red Clay - Iron-Rich South African edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSouth African Red Clay is a natural iron-rich earth clay sourced from the Pretoria region and traditionally known as Ibomvu. Recognised for its striking red colour and distinctive mineral profile, this clay delivers a satisfying sensory experience with notes of warm earth, iron-rich minerals, rain-soaked soil, and subtle sour undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese naturally broken chunks offer a firm bite with a gentle sandy crunch that gradually softens into a smooth, creamy texture. The high iron content gives the clay its vivid red appearance while contributing to its deep earthy flavour and characteristic mineral warmth. As moisture builds, the texture transforms from crisp and slightly sandy to soft and velvety, creating a balanced experience that combines crunch, creaminess, and rich earthiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with Southern African cultural practices, Ibomvu has long been valued for its connection to the land, its vibrant colour, and its naturally grounding sensory qualities. Today it remains popular among clay enthusiasts who appreciate authentic red earth flavours and mineral-rich clay experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm chunks with a gentle sandy crunch and creamy melt-down\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy minerals, iron-rich red soil, subtle sourness, warm earth notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fans of red earth clays, mineral-rich flavours, and balanced crunch-to-cream textures\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A classic iron-rich clay offering earthy depth, gentle crunch, and a smooth creamy finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a creamy, velvety clay with lingering mineral richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red earth, petrichor, iron minerals, warm soil, rain-soaked clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular natural chunks and broken pieces\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bright red to deep iron-red with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Red Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor: \u003c\/span\u003e\u003c\/strong\u003eNdivhuwo's Crunch Clay\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Known locally as Ibomvu, this iron-rich red clay has been valued across Southern Africa for generations. Its distinctive colour and mineral content have made it an important material in traditional cultural practices, while its earthy flavour and texture continue to appeal to modern clay enthusiasts.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-25g)","offer_id":54051917365575,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891759571271,"sku":"03012502011","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460380254535,"sku":"03012502012","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460380287303,"sku":"03012502013","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_008fb60e-034d-4326-8c60-bdded954c8de.png?v=1778509673","url":"https:\/\/earthycrunch.co.uk\/products\/south-african-red-clay-iron-rich-edible-clay-chunks","provider":"Earthy Crunch UK","version":"1.0","type":"link"}