Politique de confidentialité

Last updated: June 13, 2025

1. Who We Are
Earthy Crunch UK (“we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (the “Services”), to provide you, the customer, with a curated shopping experience. We are a UK-based online retailer specialising in natural clay, soil, and earth-based products for hobbyist and recreational use. For the purposes of UK General Data Protection Regulation (UK GDPR), we are the data controller of your personal information.

Our Services are powered by Shopify, which enables us to provide these Services to you. Information you submit through the Services will be transmitted to and shared with Shopify and certain third parties to provide and improve the Services.

2. Information We Collect
We collect personal information that identifies or can reasonably be linked to you, depending on how you interact with our Services:

  • Information you provide: name, email address, phone number, shipping and billing addresses, payment details (processed securely by our payment processor; we do not store full card details), communication with us.

  • Automatically collected information: IP address, browser type, device information, pages visited, referring website, cookies and similar technologies.

We may also collect transaction information such as items viewed, added to cart or wishlist, purchases, returns, and exchanges.

3. How We Use Your Information
We use your personal information for purposes including:

  • To provide, tailor, and improve the Services: processing orders, managing your account, arranging shipping and returns, and customizing your shopping experience.

  • Marketing and advertising: sending promotional communications if you opt in, showing you personalized ads.

  • Security and fraud prevention: authenticating accounts, protecting against fraudulent or malicious activity.

  • Communication: responding to customer support inquiries and maintaining business relationships.

  • Legal compliance: fulfilling legal obligations and responding to valid legal requests.

4. Legal Basis for Processing
We process your personal data based on:

  • Contractual necessity to fulfil our contract with you.

  • Your consent, where you have opted into marketing communications.

  • Legal obligations we must comply with.

  • Legitimate interests to improve our services and protect our business.

5. Sharing Your Information
We do not sell your personal data. We may share your information with:

  • Shopify and other service providers who assist us with payment processing, IT management, shipping, analytics, customer support, and marketing.

  • Business and marketing partners for promotional services.

  • Third parties with your consent or direction (e.g., for shipping or social media integrations).

  • Affiliates or within our corporate group.

  • Legal authorities as required by law or to protect our rights.

6. International Transfers
Your data may be transferred outside the UK or European Economic Area (EEA). When this happens, we ensure appropriate safeguards such as standard contractual clauses are in place to protect your information.

7. Data Retention
We retain your personal data only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce contracts and policies.

8. Your Rights
Depending on your location, you have rights under applicable laws, including:

  • Access to the personal information we hold about you.

  • Request correction of inaccurate data.

  • Request deletion of your data.

  • Object to or restrict processing.

  • Withdraw consent where processing is based on consent.

  • Request data portability.

  • Lodge a complaint with the Information Commissioner’s Office (ICO) or relevant authority.

To exercise your rights, please contact us at info@earthycrunch.co.uk. We may need to verify your identity before processing requests.

9. Children’s Privacy
Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us to request deletion.

10. Security
We implement appropriate technical and organisational measures to protect your data from loss, misuse, or unauthorized access. However, no method of transmission over the internet is completely secure.

11. Cookies and Similar Technologies
We use cookies to enhance your browsing experience, provide essential functionality, and analyse site traffic. For more information, please see our Cookie Policy.

12. Third-Party Websites and Links
Our Services may contain links to third-party websites. We are not responsible for the privacy or security practices of these sites. Please review their privacy policies before providing any information.

13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any updates here with a revised date.

14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Email: earthycrunchuk@gmail.com