If you are part of the geophagy and pica-loving community, you already know the truth. A good crunch video is oddly serious business. The textures have to look right, the sound has to feel crisp, and the whole thing just needs that satisfying “ah yes, that hits” energy.
Since launching Earthy Crunch UK, I have had quite a few messages asking how I actually film my setups, so here is a behind-the-scenes look at how those earthy, crunchy moments come together.
Lighting comes first
Natural daylight is always the preference. It shows the true texture of the clays and chalks without overdoing anything.
On darker UK days, I switch to a ring light with adjustable warmth to keep things soft and natural rather than harsh or clinical.
Harsh white lighting is a no-go. It flattens everything and takes away the depth in the textures.
Camera setup
I film on an iPhone 13 Pro, nothing overly complicated. The important part is stability.
A flexible tripod keeps everything steady, usually angled slightly down so the hands and setup are fully visible. It gives that “everything in one frame” feel where the stash becomes the focus.
Most videos are shot in 4K at 60fps so the detail holds up, especially if I slow anything down later.
Sound is the main character
Let’s be honest, this is what people are really here for.
A simple clip-on microphone placed close to the action picks up the crunch, snap, and crumble without too much background noise. Sometimes I record audio separately as well, just to layer in extra clarity during editing.
If the sound is not right, the video is not right.
Setting up the stash
This is where it becomes a bit more visual.
I lay everything out in an Earthy Crunch compartment box, usually grouped by texture or type. I might add small props like the wooden spoon or slate pieces just to break up the visuals.
A typical setup might include:
- a mix of crunchy and crumbly pieces
- signature dryfruit clay
- a spoon moment or direct break
- occasional tap or snap sections for sound variety
Everything is kept fairly minimal so the textures do the talking.
Filming style
I keep it slow and deliberate.
Close-up breaks near the mic.
Letting crumbs fall naturally.
Showing the inside textures properly.
Not rushing anything, even when it is tempting to.
There is no voiceover. The sound carries the whole thing.
And if something crumbles too early or behaves slightly differently than expected, it stays in. That is part of it. Not every texture is going to perform perfectly, and that is kind of the point.
Editing
I use CapCut or InShot for simple edits.
Mostly trimming, slight audio enhancement, and occasional slow motion on the best moments. Nothing heavy-handed. The goal is to keep it clean, not overproduced.
Sometimes I will layer very subtle ambient sound in the background, but the crunch always stays front and centre.
Keeping it real
No heavy filters. No over-editing. No trying to make things look like something they are not.
The appeal is in the rawness.
It is meant to feel like you are right there, watching it happen in real time, not watching a polished performance.
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