New to Crunching? Start Here.

Welcome to Earthy Crunch UK – the cosy corner of the internet where soil, slate, clay, and chalk cravings are completely understood (and celebrated). If you’ve just discovered the world of crunching, you might be feeling curious, excited, and maybe even a little overwhelmed. Don’t worry – we’ve got your back (and your stash).

Whether you’re here to explore geophagy out of curiosity, craving, or simply a love of that perfect snap, you’re in the right place.

Where Do I Even Start?

Crunching isn’t one-size-fits-all – some folks love a light, airy chalk that melts on the tongue, others crave the deep, gritty bite of roasted earth. The beauty is in the journey, and that first bite? Oh, it's a core memory in the making.

Let’s get you sorted with:

• A range of textures – crumbly, dense, gritty, smooth

• A palette of flavours – earthy, smokey, metallic, petrichor

• A stash box to store it all – because your collection deserves more than a plastic baggie

Meet the Stash Boxes – Your Crunchy Starter Kit

Designed especially for those new to the crunchy lifestyle, our Stash Boxes are perfect for:

• Sampling a variety of clays, chalks, and earthy delights to figure out what tickles your taste buds

• Keeping your collection fresh, clean, and organised

• Adding a little ritual to your crunch – unboxing, choosing, spooning (yes, we include a wooden spoon in every order, because a beautiful stash deserves proper tools)

Choose from:

• Mini Stash: Perfect for dipping your toes (or tastebuds) in

• Full Stash Drawer Set: For the committed cruncher-in-training

Not Sure What You’ll Like? Take the Crunch Quiz

Still trying to figure out if you’re more of a smokey-slate snacker or a fresh-soil sipper? Take our Find Your Perfect Crunch Quiz – it’s quick, fun, and eerily accurate. We'll help you narrow down:

• Your preferred texture (airy vs dense? crisp vs chewy?)

• Your ideal flavour profile (rain on cement? warm basement? charred wood?)

• And your go-to crunch factor (gentle crumble or thunderous snap?)

Take the Find your Perfect Crunch Quiz Now

New to Crunching Blog Series

We’ve created a whole blog series just for you – the curious, the cautious, the clay-curious. These beginner-friendly reads are packed with honest advice, safety tips, and a little cheeky reassurance.

Featured posts include:

• Clay vs. Chalk: What’s the Difference?
  Learn how these two earthy favourites differ in taste, texture, and crunch – and which one might be your ideal match.

• Craving Clay? How to Start Your Geophagia Journey Safely
  If you’ve been battling cravings or drawn to the earthy smell of wet soil, this one’s for you. We cover the basics of safe sourcing, moderation, and listening to your body.

• Feeling Nervous? Why Geophagia Is More Normal Than You Think
  Spoiler: You’re not weird. And you’re definitely not alone. We explore the long history, cultural roots, and surprising science behind clay cravings.

Visit the Blog

Your First Crunch Awaits

Crunching is personal. It’s grounding, nostalgic, sometimes surprising – but always satisfying. Whether you’re drawn in by curiosity or craving, we’re so glad you’re here. Browse our Stash Boxes, take the quiz, and dive into the blog to explore what feels right for you.

You bring the curiosity. We’ll bring the crunch.