The Earthy Crunch UK Blog
There is room for all of us here - Update on my Facebook page and recent reports
I wanted to share a quick update here, mainly because transparency has always been the backbone of how I run Earthy Crunch UK, and that has not changed. Over the past few months, my Facebook business account has been repeatedly reported by a small number of sellers based in the United States, which has resulted in my page being taken down and my account receiving a six month restriction. What makes this particularly frustrating is the simple fact that the overwhelming majority of my customers are in the UK and... Read more...
Is edible clay good for digestion? The history, science, and modern use of clay and chalk
Is edible clay good for digestion? The history, science, and modern use of clay and chalk
Discover the fascinating history and science behind edible clay, edible chalk, jarro de barro, and earthy crunch traditions. From kaolin clay and Mexican edible clay pots to modern medicines that... Read more...
Introducing test status labels: what they mean and why I’m adding them to every product
Introducing test status labels: what they mean and why I’m adding them to every product
Over the next 6 months, you will start seeing a brand new feature added across every product on Earthy Crunch UK, test status labels. This is something I have wanted... Read more...
Old Ferry Ember: a piece of Montana I’ll always carry
Old Ferry Ember: a piece of Montana I’ll always carry
Written from contributions by Samantha Hokulani on her recent trip to hand-forage her clays Old Ferry Ember (formerly Red Brick Dirt) and Montana Coal ---- For anyone who might want... Read more...
Why you need to air out clay products (and Why it actually matters)
Why you need to air out clay products (and Why it actually matters)
If you have ever opened a fresh batch of clay or chalk treats and thought, “Hmm, that smells a bit earthy,” you are not imagining it. That initial scent and... Read more...
Roasted vs smoky clay, what is the real difference?
If you have spent time exploring clay and chalk, you have likely come across two terms that sound similar but behave very differently, roasted and smoky. They are often grouped together and sometimes even used interchangeably, but they come from distinct processes and deliver very different sensory experiences. There is also ongoing confusion around whether smoky flavours are natural or created, especially with well known varieties like Dryfruit, Magmitti, Black Hall, and Blackstar clays. Let’s break it down properly. What is roasted clay? Roasted clay is clay that has been... Read more...
Taste-Tested, Home-Tested And Lab-Tested Clay And Chalk: What’s The Difference?
If you have spent any time exploring the world of clay and chalk, you have probably come across these phrases, taste tested, home tested and lab tested. They sound reassuring, but they are not interchangeable. Not even close. Let’s break it down clearly, without fluff, so you know exactly what each one means, and just as importantly, what it does not mean. Taste tested, the sensory experience Taste tested is the most informal of the three, and also one of the most common within the geophagy community. This usually means:... Read more...
Which clays are safe to eat?
It’s one of the most searched — and most misunderstood — questions in this space: Which clays are actually safe to eat? If you’ve been exploring edible clay or even edible dirt, you’ve probably seen terms like food-grade, natural, or safe for consumption thrown around quite loosely. The reality is a bit more nuanced. Let’s break it down properly so you know what you’re actually looking at. Read more...
Edible clay cookies: what are they and why do people crave them?
Edible clay cookies: what are they and why do people crave them?
If you hear “edible clay cookies” and immediately picture something sweet and baked, you are not alone. The name does a lot of heavy lifting. They are not cookies in... Read more...
Who has the Best Reputation as a Seller of Edible clay?
When people ask who has the “best” reputation in the edible clay world, the honest answer is… it depends what you value most. Texture, origin, authenticity, consistency, and transparency all play a role, and different sellers tend to specialise in different areas. That said, within the geophagy community, certain names consistently come up for the right reasons. Read more...
Ural clay explained: texture, taste and why it’s so popular
Ural clay explained: texture, taste and why it’s so popular
If you’ve been searching “ural clay” or “ural clay edible”, you’ve probably already noticed it keeps coming up as one of the most talked-about clay types in sensory communities. And there’s... Read more...
Mexican edible clay: why it’s loved for its deep earthy flavour
Mexican edible clay: why it’s loved for its deep earthy flavour
f you’ve come across the term mexican edible clay or even mexican clay snack, you’ve probably noticed it doesn’t sit neatly in any familiar category. It’s not sweet. It’s not savoury.... Read more...