Many women experience unusual cravings during pregnancy, from pickles to ice cream—and for some, it’s clay, chalk, or soil. This is where geophagia intersects with one of life’s most intimate experiences: pregnancy. Cravings for earthy substances during this time are more common than people realise, and while often kept quiet, they are part of a long human tradition.
In some cultures, clay is deliberately consumed during pregnancy, often believed to help with nausea, mineral intake, or simply emotional comfort. In other cases, cravings may stem from a condition called pica, where non-food items are craved due to nutrient deficiencies or hormonal shifts.
At Earthy Crunch UK, we understand that cravings can carry emotional weight, especially during pregnancy. While we make no medical claims and always encourage consultation with a healthcare professional, we honour the psychological and sensory aspects of geophagia for those who seek it. Our products are natural, minimally processed, and described clearly to help you make informed choices.
Pregnancy is a transformative time, and cravings are part of the body’s complex language. If earthy cravings are part of your journey, we’re here to provide a space where they’re treated with gentleness and dignity—not shame.
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