The Earthy Crunch UK Blog
The science behind Matka water pots or Jarro de barro: How clay naturally keeps water cool and refreshing
The science behind Matka water pots or Jarro de barro: How clay naturally keeps water cool and refreshing
Long before fridges, plastic bottles, or electric cooling systems, people across India were already using one of the most effective natural cooling technologies ever discovered. The matka, a traditional earthen... Read more...
Jarro de barro: the iconic Mexican edible clay pots explained
Jarro de barro: the iconic Mexican edible clay pots explained
Search “jarro de barro edible” and you’ll quickly find yourself down a very specific — and fascinating — rabbit hole. These small, reddish clay pots are more than just a product.... Read more...
Edible dirt vs edible clay: what’s the difference (and does it matter?)
If you’ve been searching “edible dirt”, chances are you’ve also come across “edible clay” — often used interchangeably, sometimes confusingly, and rarely explained properly. So… are they actually different? Or is it just two names for the same thing? The answer sits somewhere in the middle. The short answer Edible clay is the more accurate, specific term Edible dirt is broader, more casual, and often used to describe a style rather than a material They overlap — but they’re not identical. What is edible clay? Edible clay refers specifically to natural... Read more...
Edible clay in the UK: where to find it and what to expect
Edible clay in the UK: where to find it and what to expect
Searches for “edible clay UK” and “edible clay near me” have been quietly rising — and if you’ve landed here, chances are you’ve already realised something: It’s not exactly easy... Read more...
Is edible clay safe to eat? What you need to know before trying it
It’s one of the first questions people ask — often quietly, after a late-night search for “edible clay” or “edible dirt”. Is edible clay actually safe to eat? The honest answer? It’s not a simple yes or no. And anyone telling you otherwise is probably oversimplifying it. Let’s break it down properly so you can make an informed decision. First things first: what do we mean by “safe”? When people ask if edible clay is safe, they’re usually asking one of three things: Is it toxic or harmful? Is it clean... Read more...
What is edible clay? A beginner’s guide to texture, taste and tradition
What is edible clay? A beginner’s guide to texture, taste and tradition
If you’ve ever typed “edible clay” or even “edible dirt” into Google and paused mid-search wondering, wait… what exactly is this? — you’re not alone. This world sits somewhere between sensory... Read more...
Pink Nakumatt edible clay: why is it so expensive?
If you’ve spent any time exploring premium clays, you’ve probably come across Pink Nakumatt — and just as quickly noticed the price tag. It’s often labelled as a “luxury” clay, but that description doesn’t quite tell the full story. The reality is a little more grounded (literally) and a lot more interesting. Let’s unpack what actually drives the cost of this sought-after material — and where things don’t always add up. Discover our ultra-premium Pink Nakumatt Discover our ultra premium quality Pink Nakumatt, featuring rare pink colour and unique mineral... Read more...
Why Geophagia is NOT Pica
Why Geophagia is NOT Pica
Geophagia is often labelled as pica in Western medicine, but this classification overlooks its deep cultural, historical, and biological roots across many non-Western traditions. From Ayurvedic and Traditional Chinese Medicine... Read more...
Why clay cravings happen (and why it’s not as strange as it feels)
Clay cravings are more common than many realise and are known as geophagia, a form of pica with deep biological and cultural roots. Often linked to iron deficiency, mineral imbalance, dialysis-related changes, and sensory reinforcement loops, these cravings are the body’s way of signalling that something may be out of balance. Far from being unusual, geophagia has been practised across cultures for centuries as both a traditional response and a lived experience of bodily need. Read more...
Beneath the surface: Caolin (Kaolin) mining in Mexico and the living heritage of clay eating
Beneath the surface: Caolin (Kaolin) mining in Mexico and the living heritage of clay eating
Kaolin—often called white clay, china clay, or simply caolín across Latin America—is one of those materials that quietly carries both industrial weight and deep cultural meaning. In Mexico especially, it... Read more...
Our clays are on display at the museum of edible earth, London
Our clays are on display at the museum of edible earth, London
Exciting news for all clay lovers — our very own Earthy Crunch UK clays are being featured at the Museum of Edible Earth exhibition in London! This is your chance... Read more...
The Museum of Edible Earth: London’s most unexpected Exhibition (And why you need to experience it)
The Museum of Edible Earth: London’s most unexpected Exhibition (And why you need to experience it)
If you’ve ever tried to explain your clay cravings to someone and been met with confusion, raised eyebrows, or the classic “you eat… what?” — this one’s for you. Because... Read more...