The Earthy Crunch UK Blog

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Love the crunch, protect your teeth: smarter ways to enjoy clay and chalk
Love the crunch, protect your teeth: smarter ways to enjoy clay and chalk
Love clay eating or eating chalk? Discover simple ways to protect your teeth, choose softer textures, and enjoy red edible clay, kaolin edible clay and edible clay dirt more safely. Read more...
Buying edible clay online safely: because a good crunch isn't worth a bad experience
Buying edible clay online safely: because a good crunch isn't worth a bad experience
Buying edible clay online can be a little different from ordinary online shopping. Before placing an order, take a few minutes to check the seller, payment methods, reviews, online presence... Read more...
There is room for all of us here - Update on my Facebook page and recent reports
I wanted to share a quick update here, mainly because transparency has always been the backbone of how I run Earthy Crunch UK, and that has not changed. Over the past few months, my Facebook business account has been repeatedly reported by a small number of sellers based in the United States, which has resulted in my page being taken down and my account receiving a six month restriction. What makes this particularly frustrating is the simple fact that the overwhelming majority of my customers are in the UK and... Read more...
Is edible clay good for digestion? The history, science, and modern use of clay and chalk
Is edible clay good for digestion? The history, science, and modern use of clay and chalk
Discover the fascinating history and science behind edible clay, edible chalk, jarro de barro, and earthy crunch traditions. From kaolin clay and Mexican edible clay pots to modern medicines that... Read more...
Introducing test status labels: what they mean and why I’m adding them to every product
Introducing test status labels: what they mean and why I’m adding them to every product
Over the next 6 months, you will start seeing a brand new feature added across every product on Earthy Crunch UK, test status labels. This is something I have wanted... Read more...
Old Ferry Ember: a piece of Montana I’ll always carry
Old Ferry Ember: a piece of Montana I’ll always carry
Discover the story behind Old Ferry Ember, hand-foraged by Samantha Hokulani in Montana’s Missouri River country. From childhood memories and historic ferry crossings to its deep ember-red colour and flaky,... Read more...
Why you need to air out clay products (and Why it actually matters)
Why you need to air out clay products (and Why it actually matters)
If you have ever opened a fresh batch of clay or chalk treats and thought, “Hmm, that smells a bit earthy,” you are not imagining it. That initial scent and... Read more...
Roasted vs smoky clay, what is the real difference?
If you have spent time exploring clay and chalk, you have likely come across two terms that sound similar but behave very differently, roasted and smoky. They are often grouped together and sometimes even used interchangeably, but they come from distinct processes and deliver very different sensory experiences. There is also ongoing confusion around whether smoky flavours are natural or created, especially with well known varieties like Dryfruit, Magmitti, Black Hall, and Blackstar clays. Let’s break it down properly. What is roasted clay? Roasted clay is clay that has been... Read more...
Taste-Tested, Home-Tested And Lab-Tested Clay And Chalk: What’s The Difference?
If you have spent any time exploring the world of clay and chalk, you have probably come across these phrases, taste tested, home tested and lab tested. They sound reassuring, but they are not interchangeable. Not even close. Let’s break it down clearly, without fluff, so you know exactly what each one means, and just as importantly, what it does not mean. Taste tested, the sensory experience Taste tested is the most informal of the three, and also one of the most common within the geophagy community. This usually means:... Read more...
Which clays are safe to eat?
It’s one of the most searched — and most misunderstood — questions in this space: Which clays are actually safe to eat? If you’ve been exploring edible clay or even edible dirt, you’ve probably seen terms like food-grade, natural, or safe for consumption thrown around quite loosely. The reality is a bit more nuanced. Let’s break it down properly so you know what you’re actually looking at. Read more...
Edible clay cookies: what are they and why do people crave them?
Edible clay cookies: what are they and why do people crave them?
If you hear “edible clay cookies” and immediately picture something sweet and baked, you are not alone. The name does a lot of heavy lifting. They are not cookies in... Read more...
Who has the Best Reputation as a Seller of Edible clay?
When people ask who has the “best” reputation in the edible clay world, the honest answer is… it depends what you value most. Texture, origin, authenticity, consistency, and transparency all play a role, and different sellers tend to specialise in different areas. That said, within the geophagy community, certain names consistently come up for the right reasons. Read more...