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Megan Soft Clay - Raw Indian clay for Pica/ Geophagia
£11.25
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Some photos for reference - Actual product may vary
Details
Megan Soft Clay is a medium-crunchy, naturally earthy clay that balances firm bite with a gentler texture, making it approachable yet satisfying for experienced clay eaters. Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted, it delivers a crisp, crumbly texture that breaks into soft shards without turning creamy, sticky, or gritty. Some batches contain occasional harder granules, adding subtle variety to the eating experience.
Its flavour is bold and cement-forward, with strong wet concrete notes, basementy undertones, and faint aromas reminiscent of AC ducts when wet. Megan Soft Clay evokes the grounding scent of petrichor — fresh, earthy, and mineral-rich — while maintaining a smooth, clean mouthfeel. A favourite for those who enjoy a medium, crumbly clay with pronounced earthy depth and a natural, satisfying bite.
Size: Chunks vary between ~1–5 cm
Weight: Select between 100g and 250g
Shape: Irregular natural chunks
Colour: Dark grey with some black tones
Texture: Medium crunchy, crumbly, breaks into soft shards; low grit, non-sticky
Crunch Factor: 4 — medium-high, firm crunch that softens into granular paste
Taste Profile: Strong wet concrete and cementy earthiness, basementy notes, faint AC duct aroma, petrichor freshness
Ingredients: 100% natural Megan Soft clay
Country of Origin: India 🇮🇳
Vendor: AJ Clays
Traditional Clay Origins: Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its wet earth, petrichor-forward taste and natural aroma
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.