Let’s be honest — clay, chalk, and earth cravings aren’t exactly small talk. Pica and geophagy often live in the background of our lives, known only to a select few. In my case, my parents, siblings, and my very supportive hubby are in the loop. But beyond that? Not so much.
I once casually joked with a friend about eating plaster from the wall, and the look on their face said it all — pure confusion, a sprinkle of horror, and a silent what did you just say? moment. It reminded me how private these habits can be… and how misunderstood.
But you know what? There’s nothing wrong with loving the crunch, the texture, or the ritual. It’s soothing, sensory, and totally unique. Whether you’re a solo cruncher, an ASMR creator, a stash queen, or someone who’s finally ready to own their cravings — you deserve to be proud of what makes you feel good.
That’s where the Pica Pride range comes in.
🎉 This is our official merch collection — made for the bold, the brave, and the beautifully crunchy.
We’ve got:
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T-Shirts to say it loud and proud
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Hoodies for cozy crunch vibes
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Stickers to slap on your stash box, laptop, or journal
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Mugs for sipping while scrolling your fave crunch videos
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Artwork that celebrates the beauty of texture, taste, and craving
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And loads more on the way!
These pieces are perfect whether you’re loud and proud, or low-key with a wink to those who know. They’re also a great addition for anyone in the ASMR or crunch content community — because let’s face it, your audience knows what’s up, and they love it just as much as you do.
The Pica Pride range isn’t about explaining yourself — it’s about celebrating yourself. Your habits, your quirks, your collections. Whether you’ve been crunching in secret for years or you’re just starting to embrace it, this collection is here to say:
You’re not alone. You’re not weird. You’re just crunchy — and proud.
Have a peek, share your thoughts, and let me know if there’s something you’d love to see added. This range is for all of us — the Pica Proud.
Stay crunchy,
💛 #PicaPride #ClayCrunch #Geophagy #Pica
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