Indian Yellow Chalk - Chalk for Pica/Geophagia
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Earth Friendly Packaging
Some photos for reference - Actual product may vary
Details
Indian Yellow Chalk is a clean, classic chalk experience prized for its crisp bite and beautifully smooth melt. These natural, irregular chunks deliver an immediate chalky crunch that quickly dissolves into a soft, creamy paste, leaving the mouth feeling cool, clean, and lightly coated rather than gritty. The flavour is fresh and restrained, with gentle white-dirt and limestone notes, a faint cement-like dampness when wet, and a subtle “basementy” whitewash aroma. Free from heavy earthiness, smoke, or metallic sharpness, this chalk is all about purity, texture, and that satisfying crumble-to-cream transition that seasoned chalk lovers seek.
Size
Irregular chunks between 1–20 cm; includes natural dust and crumbs
Weight
100g
Shape
Natural, broken pieces – no uniformity, just earthy honesty
Colour
Bright white with a soft yellow tinge
Texture
Dry, chalky, and dense; very crisp initially, then melts quickly into a smooth, creamy, non-gritty paste
Crunch Factor
3 – medium soft with a satisfying crumble and clean melt
Taste Profile
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Clean, strong chalk flavour
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Subtle white dirt and limestone notes
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Lightly damp cement mouthfeel when wet
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Very mild earthiness
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No smoke, petrol, or metallic sharpness
Ingredients
Natural chalk lumps
Country of Origin
India
Vendor
Dr. Lavi
Traditional Clay Origins
Traditionally sourced from natural chalk and clay deposits in India, yellow chalk has long been valued for its dense yet dissolving structure, clean flavour, and low-grit finish. Each batch varies slightly, reflecting its raw, unprocessed nature and natural mineral composition.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.