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Magmitti Clay - Raw Indian clay for Pica/ Geophagia
£11.25
Taxes included.
Shipping calculated at checkout.
Reliable shipping
Earth Friendly Packaging
Some photos for reference - Actual product may vary
Details
Magmitti Clay is a bold, roasted clay with a distinctive smoky-earthy character, perfect for seasoned clay enthusiasts who crave intense flavors and a satisfying crunch. Naturally harvested, cleaned, sun-dried, and lightly roasted, it delivers a firm, snappy bite that breaks into granules without sticking or turning gritty. The texture is hard and porous, providing a long-lasting, crisp chew that stays crunchy until the very end.
Its flavour is a complex blend of cementy, roasted, and earthy tones, with subtle smoked barbeque notes and faint gasoline-like hints when wet. Magmitti Clay carries the grounding aroma of mineral-rich Indian soil, with a petrichor-like freshness reminiscent of rain on dry earth. This clay is ideal for those who enjoy a deep, intense, and full-bodied edible clay experience — earthy, smoky, and endlessly crunchy.
Size: Chunks vary between ~1–5 cm
Weight: Select between 100g and 250g
Shape: Irregular natural chunks
Colour: Dark grey to black
Texture: Hard, crunchy, porous, smooth; low grit, non-sticky
Crunch Factor: 4 — medium-high, firm, lasting crunch that breaks into soft shards
Taste Profile: Earthy, smoky, roasted barbeque, cementy with faint gasoline notes and petrichor freshness
Ingredients: 100% natural Magmitti clay
Country of Origin: India 🇮🇳
Vendor: AJ Clays
Traditional Clay Origins: Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its earthy, roasted smoke-forward taste and natural aroma
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.