Terra Cement Rolls - Earthy Cementy Indian edible clay treats (NEW and Exclusive to ECUK)
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Details
"The chunky crumb-filled roll that combines warm terracotta with creamy basement-style cement crunch"
Description
Terra Cement Rolls are a natural Indian clay blend known for their crumbly crunchy texture and rich earthy cement flavour profile. Created exclusively for Earthy Crunch UK, these handcrafted clay rolls combine traditional orange terracotta clays, brown clay pot powders, and Multani Mitti, before being generously coated in classic cement-style clays including Elephant Clay and Diamond Clay. The result is a beautifully balanced sensory experience with notes of baked terracotta, wet cement, damp basement minerals, fresh petrichor, and creamy earthy clay.
If you loved our Rainbow Rolls, Terra Cement Rolls take that same satisfying roll shape and chunky crumb-filled texture in a completely new direction. Every bite delivers a medium crunch with plenty of crumbly pops from the clay pieces throughout before melting into a smooth, slightly sticky, creamy mineral crumble. The combination of earthy terracotta warmth and classic cementy clays creates a comforting, full-bodied clay experience that's both familiar and completely unique. Traditionally inspired by India's rich variety of terracotta earths and mineral-rich cement-style clays.
Key features
Texture: Medium crunchy rolls packed with chunky crumbs and a creamy, slightly sticky crumble
Taste: Wet cement, baked terracotta, earthy minerals, damp basement and fresh petrichor
Crunch factor: 3 – Medium
Origin: 🇮🇳 India
Best for: Cement clay lovers, ASMR, Rainbow Roll fans, collectors, and anyone who enjoys creamy crumbly textures
Clay experience: A satisfying fusion of warm terracotta clays and creamy cement-style minerals that delivers crunchy crumb-filled bites before melting into a smooth, earthy finish.
ASMR level: Dusty crack
Hydration texture: Becomes soft, creamy and slightly sticky while maintaining its rich mineral depth and chunky crumb character.
Aroma notes: Wet cement, baked clay pots, damp basement, fresh rain, terracotta earth, warm minerals
Product details
Weight: Approximately 100 g
Shape: Handcrafted clay rolls
Colour: Natural orange, brown and warm terracotta tones coated in pale cement-style clay crumbs
Ingredients: 100% Natural Orange Clay, Clay Pot Powder, Multani Mitti, Elephant Clay and Diamond Clay (No preservatives, additives, alcohol, or colourings)
Vendor: Rose Clay, India
Traditional clay origins: Terracotta clays, Multani Mitti and cement-style mineral clays have long been appreciated throughout India for their distinctive earthy textures and mineral-rich flavour profiles. This exclusive Earthy Crunch UK blend combines warm clay pot earths with classic basement-style clays to create a modern handcrafted roll that celebrates the diversity of traditional Indian clay materials.
Test status: Community-Tested
Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.