What I could do better: a 2025 end of year reflection

I'm genuinely proud of what this has become, a small, thoughtful, community-driven space for people who understand the joy of the crunch. But pride doesn't mean perfection, and honesty's part of what this whole thing stands for, so here's a proper self-audit.

Stock availability is the obvious one. There's method to the madness though, keeping things small and fresh isn't about scarcity, it's about quality, every batch is freshly made or freshly sourced so what arrives is crisp and aromatic rather than dry from sitting around. I don't want piles of old stock gathering dust, so smaller, more frequent restocks mean fresher textures and truer flavours, even if it's a bit unpredictable. Honestly, every drop feeling like its own small discovery is part of the appeal.

Visuals and descriptions could be clearer too, and I know how much a good photo or a clean crunch sound matters. Filming, editing and uploading takes real time though, especially running this alongside a full-time job. That content library will keep growing, but in the meantime I genuinely love when the community shares their own videos and reviews, and if you fancy contributing a texture description or a quick clip, I'd love to feature more of your voices on the site.

More interactive community features are on my list too, I'm looking at ways for people to submit content directly, stash photos, reviews, experiences, so this feels less like a shop and more like a shared space where people can talk about their cravings openly.

Education and transparency matter a lot to me, so I'm working on "Meet the Maker" profiles introducing the artisans behind these treats, their stories and traditions, and inviting guest posts from trusted community voices to bring in more perspectives on texture, taste and the cultural side of geophagy. The more knowledge gets shared, the stronger this community gets.

Testing clays for metals and trace materials is the one I take most seriously. I've bought a testing kit, and any self-foraged clay gets tested before it goes anywhere near a listing, but time is a real factor, so for now testing happens gradually. In the meantime I only source from vendors the geophagy community has trusted for years, known for their hygiene and consistency, and I lean on their track record and your feedback while I build out a proper testing routine. It's a blend of science and trust right now, but full verification across everything is the goal.

None of this is about being perfect, it's about care, honesty and actually improving. Every order, every review, every message shapes how this grows, and freshness, safety and authenticity aren't going anywhere while I work on making the rest clearer and more community-driven.


Disclaimer: This is written for informational and hobbyist purposes. My products aren't certified food-grade and are sold for collection, crafting or sensory enjoyment. Any consumption is entirely a personal decision and entirely at your own risk. I don't promote ingestion and can't be held responsible for any adverse effects.

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