Let's get properly personal for a minute.
If you're part of this community, you already know I'm deep into clay, chalk, soil, slate, the crack when you bite down, the smell, the whole thing. But here's the honest bit: most people in my life don't know any of that. And I haven't gone out of my way to tell them.
The people who do know are a short list. My husband, an absolute legend, mildly side-eyes the stash drawer but lets me get on with it. My parents, who took it fairly well once they got past the initial questions, mostly relieved I'm not eating bricks. My siblings, who laugh about it in the way siblings do but have never once made me feel odd for it.
Everyone else, friends, extended family, colleagues, no idea. I once half-joked to a friend that I'd tried a bit of plaster wall once, just to see. The silence that followed was genuinely something. I didn't bring it up again.
Pica and geophagy aren't exactly dinner table conversation unless you're already in the world of it. Outside the community it can sound alarming, so a lot of us keep it quiet, not out of shame exactly, more just to skip the awkward conversation. But quiet doesn't mean lonely. Since starting this brand I've met so many people who share the same cravings, some whisper about it, some post full ASMR crunch content, some have been hiding it for years. Every one of them makes me feel a bit more normal.
I'm still not telling my neighbours. But I'm telling you, and for now that's plenty.
You don't have to tell everyone. Telling your cat, your journal, or just one person who gets it is completely enough. How you share this, or don't, is entirely yours to decide. If you've got a story about who you've told, or haven't, I'd genuinely like to hear it. No judgement here, just crunchy solidarity.
Disclaimer: This is written for informational and hobbyist purposes. My products aren't certified food-grade and are sold for collection, crafting or sensory enjoyment. Any consumption is entirely a personal decision and entirely at your own risk. I don't promote ingestion and can't be held responsible for any adverse effects.
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