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"All-Blacks" - Edible Indian smoky clay treats and pops - Exclusive to ECUK (Edible Clay Treats)
£8.99
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Earth Friendly Packaging
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Details
“Deep black, lightly smoked and packed with roasted earth, cement and charred mineral depth.”
All-Blacks Treats bring together a seriously dark collection of India's smoky and roasted clays in one bold, earthy blend. Exclusive to Earthy Crunch UK, each batch is handmade from a curated mix of Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star and Coconut Smoke. The result is a deep black clay experience with a mild but unmistakable smoky character — classic cementy earthiness developing into roasted clay, charred minerals, dry earth and subtle smoky notes. The texture is dense and firm at first bite, breaking down easily into soft, earthy fragments, with a smooth, non-gritty finish.
The Crunch Profile
Texture: Dense and firm at first bite, breaking into a soft, smooth and earthy crumble with no grit
Flavour: Mild smoky and roasted earth with charred mineral notes, classic cementy clay and dry earthy undertones
Crunch factor: 3 – Medium
Colour: Deep black with natural charcoal, smoky and darker mineral variation throughout the blend
ASMR: Dense crack
Aroma: Roasted earth, light smoke, charred clay, dusty minerals, cement and dry soil
Hydration: Softens into a smoother, denser and more cohesive clay texture when dampened, with the roasted earth character becoming more pronounced
Product Details
Weight: Selectable — Broken Pops Sample (10–25g) £0.99, Broken Pops/Crumbs (100g) £5.99, Whole Pops (x2) £8.99, or Bite-size Treats (100g) £6.99
Shape: Usually heart-shaped bite-sized treats; also available as Pops coated in crunchy black and smoky clay crumbs; treats 1–3cm, Pops up to 6cm
Colour: Deep black with natural charcoal and darker mineral variation
Country & region: 🇮🇳 India, South Asia
Ingredients: 100% Natural Indian smoky clay blend including Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star and Coconut Smoke (no preservatives, additives, alcohol or colourings)
Vendor / source: Rose Clay, exclusively made for Earthy Crunch UK
Traditional clay origins: Inspired by India's long history of working with natural earth materials, including the roasting and blending of clays to create distinctive colours, textures and flavours.
Who is it for?
Best for: Smoky clay lovers, experienced clay enthusiasts, ASMR and fans of roasted earthy flavours
Crunch level: 3 – Medium
Sensory style: Dense, firm-to-soft, darker sensory profile
ASMR style: Dense crack
Customer Quotes
Pending
Test Status
Test status: Community-Tested
Good to Know
- Naturally fragile — can crack, crumble or arrive broken in transit, particularly the larger Pop format; this is normal.
- Roasted and mixed nature of the blend means individual pieces can vary slightly in density, colour and smokiness; a few loose crumbs are normal.
Safety & Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use. They are not food-grade certified and we do not directly promote for consumption.
We do however recognise and respect that members of the Pica and Geophagy community may choose to crunch, chew, spit or swallow clay and chalk. If you choose to use our products in this way, you do so entirely at your own discretion and risk. Earthy Crunch UK makes no claims regarding health benefits, suitability for ingestion or safety for consumption, and accepts no responsibility or liability for any adverse effects arising from the handling, use or ingestion of our products.
Clay and chalk can vary naturally in composition and may contain naturally occurring minerals, microorganisms or other materials. Unless specifically stated otherwise, products should not be assumed to have been tested for contaminants or to be suitable for ingestion.
Products are repackaged in the UK in a clean home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
