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"All-Greys" - Edible Indian cementy clay treats and pops - Exclusive to ECUK (Edible Clay Treats)
£8.99
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Earth Friendly Packaging
Some photos for reference - Actual product may vary
Details
“The ultimate grey clay mash-up: cement, petrichor, basement and a seriously satisfying crumble.”
All-Greys Treats bring together the full spectrum of India's grey clays in one gloriously earthy collection. Exclusive to Earthy Crunch UK, each batch is handmade from an evolving blend of dark and light grey clays — Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball and Non-Roasted Nakumatt — with assorted grey clay crumbs mixed in for extra texture. Expect classic cementy earthiness with mineral depth, damp basement notes, fresh rain-on-soil petrichor and a distinctly vibuthi-like character. The texture is soft, dry and crumbly, breaking down into a smooth, powdery chew without grit or stickiness.
The Crunch Profile
Texture: Soft, dry and sunbaked with a smooth, powdery crumble and no grit or stickiness
Flavour: Classic cementy grey clay with mineral-rich earth, damp basement, petrichor and vibuthi notes
Crunch factor: 3 – Medium
Colour: Light grey with natural darker grey tones and variation throughout the blend
ASMR: Soft crumble
Aroma: Damp basement, fresh rainwater, petrichor, dusty minerals and sunbaked earth
Hydration: Softens into a smoother, denser and more cohesive clay texture when dampened
Product Details
Weight: Selectable — Broken Pops Sample (10–25g) £0.99, Broken Pops/Crumbs (100g) £5.99, Whole Pops (x2) £8.99, or Bite-Size Treats (100g) £6.99
Shape: Usually heart-shaped bite-sized treats; also available as Pops coated in crunchy grey clay crumbs; treats 1–3cm, Pops up to 6cm
Colour: Light grey with natural darker grey tones
Country & region: 🇮🇳 India, South Asia
Ingredients: 100% Natural Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball and Non-Roasted Nakumatt Clays with assorted natural grey clay crumbs (no preservatives, additives, alcohol or colourings)
Vendor / source: Rose Clay, exclusively made for Earthy Crunch UK
Traditional clay origins: Grey clays from India are valued within traditional clay practices and geophagia communities for their distinctive mineral-rich character and earthy, cement-like flavour profiles.
Who is it for?
Best for: Grey clay lovers, experienced clay enthusiasts, ASMR, sampling and slow sensory enjoyment
Crunch level: 3 – Medium
Sensory style: Soft, dry, sunbaked
ASMR style: Soft crumble
Customer Quotes
Pending
Test Status
Test status: Community-Tested
Good to Know
- Naturally fragile — whole pieces don't always survive the journey; broken All-Greys are sold separately at a discounted rate for exactly this reason.
Safety & Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use. They are not food-grade certified and we do not directly promote for consumption.
We do however recognise and respect that members of the Pica and Geophagy community may choose to crunch, chew, spit or swallow clay and chalk. If you choose to use our products in this way, you do so entirely at your own discretion and risk. Earthy Crunch UK makes no claims regarding health benefits, suitability for ingestion or safety for consumption, and accepts no responsibility or liability for any adverse effects arising from the handling, use or ingestion of our products.
Clay and chalk can vary naturally in composition and may contain naturally occurring minerals, microorganisms or other materials. Unless specifically stated otherwise, products should not be assumed to have been tested for contaminants or to be suitable for ingestion.
Products are repackaged in the UK in a clean home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
