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Coconut Clay – Brittle Roasted Indian Clay Chunks (Edible Clay)
£2.99
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Earth Friendly Packaging
Some photos for reference - Actual product may vary
Details
“A bold roasted clay delivering intense crunch and a clean, non-gummy finish.”
Coconut Clay is a natural Indian clay known for its extra-crunchy snap and deep earthy profile. The brittle chunks and shards deliver notes of roasted earth, dusty minerals, subtle nuttiness, petrichor and smoky clay. The texture offers a clean, dry finish with a distinctive natural earth character, reflecting India's roasted clay traditions where natural mineral clays are carefully processed to enhance crunch, aroma and earthy depth.
The Crunch Profile
Texture: Crisp, brittle snap with a fast, powdery melt
(Note: this is a natural earth product so consistency can vary amongst the raw clays and chalks so there may be some grit or sandy textures on occasion)
Flavour: Deep earthy minerals, roasted clay, subtle nutty notes, smoky undertones
Crunch factor: 4 – Hard/Medium
Colour: Grey tones with natural mineral variation
ASMR: Loud crunch
Aroma: Roasted earth, petrichor, dusty minerals, smoky clay
Hydration: Releases a stronger earthy aroma while maintaining a clean, non-sticky texture
Product Details
Weight: Sample (10–20g) / 50g Clay / 100g Clay / 100g Crumbs and Powder / 250g Clay
Shape: Brittle irregular chunks and shards
Colour: Grey tones with natural mineral variation
Country & region: 🇮🇳 India, South Asia
Ingredients: 100% Natural Coconut Clay (no preservatives, additives, alcohol or colourings)
Vendor / source: Clay Rify
Traditional clay origins: Roasted clays have long been enjoyed throughout India for their enhanced crunch, mineral character and earthy aroma, forming part of traditional preparation methods within geophagia communities.
Who is it for?
Best for: Crunch lovers, experienced clay enthusiasts, ASMR enjoyment
Crunch level: Hard/Medium
Sensory style: Brittle, dry, roasted
ASMR style: Loud, snappy
Customer Quotes
Pending
Test Status
Test status: Community-Tested
Good to Know
- Newer product line — a recent addition to the range
- Also available as 100g Crumbs and Powder
- Recommended storage: keep dry and sealed
Safety & Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use only. They are not food products and are not food-grade certified or promoted for consumption.
Clay and chalk can vary naturally in composition and may contain naturally occurring minerals or other materials. Earthy Crunch UK makes no claims regarding health benefits or suitability for ingestion.
All personal use is at your own risk. Earthy Crunch UK accepts no liability for adverse effects arising from handling or ingestion.
Products are repackaged in the UK in a clean home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.