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Edible Indian Clay Crumbs, Dusts and Fine Powders
£2.99
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Earth Friendly Packaging
Some photos for reference - Actual product may vary
Details
“Less crunch, just pure earthy melt and rich mineral flavour.”
Indian Clay Dusts & Powders is a collection of 15 finely milled Indian clay flavours, sold as individual named powders and crumb blends — the DIY-treats counterpart to the Indian Clays chunk range, built for anyone who prefers a smooth melt over a hard crunch. Each of the 15 flavours has its own distinct character, from smoky roasted profiles and cement-like minerals to creamy buttery clays and floral earth notes. The powder format is ultra-fine and grit-free, letting the full mineral character of each clay unfold as it dissolves.
The Crunch Profile
Texture: Ultra-fine, silky powder with a smooth melt
Flavour: Varies from earthy and mineral-rich to smoky, creamy, floral and terracotta-forward — see flavour breakdown below
Crunch factor: 0 – No Crunch
Colour: Natural earth tones including reds, yellows, browns, greys, pinks and blacks, varying by flavour
ASMR: Soft melt
Aroma: Petrichor, roasted earth, terracotta, wet cement, dusty minerals, floral clay notes
Hydration: Transforms into smooth, creamy pastes with varying thickness depending on the clay selected
Product Details
Weight: 50g or 100g, selectable per flavour — 15 flavours × 2 weights = 30 variants total
Shape: Fine powder or crumb blend depending on variety
Colour: Varies by flavour — see flavour breakdown
Country & region: 🇮🇳 India, South Asia
Ingredients: 100% Natural Indian Clay (no preservatives, additives, alcohol or colourings)
Vendor / source: Various — Rose Clay, Hari, Punjabi Ki Mitti
Traditional clay origins: These powders reflect India's diverse clay traditions, where mineral-rich earths have long been valued for pottery, craftsmanship and sensory appreciation. Each variety highlights a different regional clay profile.
Flavour breakdown: Black Candy (intensely smoky, charcoal, asphalt, subtle petrol), Cement Dust (clean mineral, wet cement, rain-soaked stone), Ember Dust (warm roasted earth, gentle smoke, cement-like depth), Golden Rose Dust (soft floral earthiness, subtle sweetness, nutty), Indian Brown Terracotta Powdery Crumbs (warm terracotta, subtle sweetness, light smoke), Mixed Nakumatt (balanced roasted-smoky blend), Mixed Smoky/Roasted Clay Crumbs (soft smoky earthiness, charred minerals), Pink Love Dust (mild earthy, delicate mineral, soft chalky), Pink Nakumatt Powdery Crumbs (roasted, smoky, iron-rich), Plain Nakumatt (classic cement-like mineral), Red Khadi (intensely earthy, metallic, wet topsoil), Red Nakumatt (bold earthy depth, metallic, petrichor), Terra Dust (deep earthy topsoil, sun-baked clay intensity), White Khadi (rain-soaked soil, wet concrete, damp basement), Yellow Butter Dust (creamy, mellow, lightly chalky)
Who is it for?
Best for: Slow sensory enjoyment, powder lovers, ASMR, custom clay rituals and existing Indian Clays chunk customers wanting a no-crunch alternative
Crunch level: 0 – No Crunch
Sensory style: Ultra-fine, silky, grit-free
ASMR style: Soft melt
Customer Quotes
Pending
Test Status
Test status: Home-Tested
Good to Know
- Pricing is consistent across all 15 flavours: every 50g is £2.99, every 100g is £5.99.
Safety & Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use only. They are not food products and are not food-grade certified or promoted for consumption.
Clay and chalk can vary naturally in composition and may contain naturally occurring minerals or other materials. Earthy Crunch UK makes no claims regarding health benefits or suitability for ingestion.
All personal use is at your own risk. Earthy Crunch UK accepts no liability for adverse effects arising from handling or ingestion.
Products are repackaged in the UK in a clean home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.