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"Petrichor Overload" - Exclusive to ECUK - Pure wet-earth edible Indian clay treats and pops (Edible Clay Treats)
£0.99
Taxes included.
Shipping calculated at checkout.
Reliable shipping
Earth Friendly Packaging
Some photos for reference - Actual product may vary
Details
“Fresh rain, damp basement, wet earth and cementy clay turned all the way up.”
Petrichor Overload is a custom-made treat exclusive to Earthy Crunch UK, created for anyone who thinks the best part of clay is that unmistakable smell and flavour of earth after rain. Each batch is handmade from a premium blend of Rose, Elephant and Swan clay powders, with additional clay crumbs mixed through for extra character. Shaped into bite-sized hearts, these light grey treats pack an unusually intense earthy experience — mineral-rich and distinctly cement-like, layered with fresh rain-on-soil petrichor, damp earth and the nostalgic atmosphere of a basement after a particularly good downpour. The texture starts with a crisp exterior before breaking down into a slightly sticky, chewy clay texture, with little crispy granules appearing throughout the bite.
The Crunch Profile
Texture: Crisp exterior followed by a slightly sticky, chewy clay texture with scattered crispy granule crunches
Flavour: Intense cementy earth with powerful petrichor, damp basement, mineral and fresh rain-on-soil notes
Crunch factor: 3 – Medium
Colour: Light grey with natural grey and mineral-toned variation throughout the blend
ASMR: Crisp crackle with soft chew
Aroma: Fresh rain, wet soil, damp basement, dusty minerals, cement and earthy clay
Hydration: Becomes softer, denser and more cohesive when dampened, with the wet-earth character becoming even more pronounced
Product Details
Weight: Selectable — Broken Pops Sample (10–25g) £0.99, Broken Pops/Crumbs (100g) £5.99, Whole Pops (x2) £8.99, or Bite-Size Treats (100g) £6.99
Shape: Usually heart-shaped bite-sized treats; also available as Pops coated in crunchy clay crumbs; treats 1–3cm, Pops up to 6cm
Colour: Light grey with natural grey and mineral-toned variation
Country & region: 🇮🇳 India, South Asia
Ingredients: 100% Natural Rose, Elephant and Swan Clay Powders with assorted natural clay crumbs (no preservatives, additives, alcohol or colourings)
Vendor / source: Rose Clay, exclusively made for Earthy Crunch UK
Traditional clay origins: Inspired by India's long-standing traditions of using natural earth and clay materials, this blend focuses particularly on the rain-soaked, damp-earth character often associated with traditional grey clays and geophagia practices.
Who is it for?
Best for: Experienced clay enthusiasts, petrichor lovers, ASMR, mineral-heavy flavours and slow sensory enjoyment
Crunch level: 3 – Medium
Sensory style: Intense, crisp-to-chewy, atmospheric
ASMR style: Crisp crackle with soft chew
Customer Quotes
Pending
Test Status
Test status: Taste Tested – By Me
Good to Know
- Naturally fragile — Treats and Pops can crack, crumble or arrive broken in transit, particularly the larger Pop format; this is normal.
- Added clay crumbs can separate slightly during transit, so treats may arrive looking more rustic than they left.
Safety & Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use only. They are not food products and are not food-grade certified or promoted for consumption.
Clay and chalk can vary naturally in composition and may contain naturally occurring minerals or other materials. Earthy Crunch UK makes no claims regarding health benefits or suitability for ingestion.
All personal use is at your own risk. Earthy Crunch UK accepts no liability for adverse effects arising from handling or ingestion.
Products are repackaged in the UK in a clean home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.