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White Rose Clay – Pale Cementy Indian Clay Chunks (Edible Clay)
£12.99
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Earth Friendly Packaging
Some photos for reference - Actual product may vary
Details
“A crisp, clean Indian clay with a lighter mineral profile and a smooth, delicate breakdown.”
White Rose Clay is a refined Indian clay with a crisp, firm crunch and a clean mineral-forward character. Naturally sourced, cleaned and sun-dried, the pale chunks offer a satisfying initial snap before breaking down into soft, delicate shards and gradually becoming a fine, granular texture, with very little grit or natural stickiness. Compared with darker or fully roasted clays, White Rose is noticeably lighter and less smoky, with just a subtle roasted note towards the finish.
The Crunch Profile
Texture: Crisp and firm initially, breaking into soft shards before becoming a fine, smooth granular texture with low grit
(Note: this is a natural earth product so consistency can vary amongst the raw clays and chalks so there may be some grit or sandy textures on occasion)
Flavour: Clean cementy earth, dry dirt, wet concrete and fresh petrichor with a subtle roasted finish
Crunch factor: 3 – Medium
Colour: White to soft silver-white tones
ASMR: Dense snap followed by a soft crumble
Aroma: Rainwater, wet concrete, dusty minerals, fresh earth, faint roasted clay
Hydration: Dampening softens the crisp shards into a denser, smoother granular texture while bringing out the wet-earth and mineral notes
Product Details
Weight: Sample (10–25g) / 50g / 100g / 250g
Shape: Irregular natural chunks
Colour: White to soft silver-white tones
Country & region: 🇮🇳 India, South Asia
Ingredients: 100% Natural White Rose Soft Clay (no preservatives, additives, alcohol or colourings)
Vendor / source: AJ Clays
Traditional clay origins: White and pale mineral-rich clays are traditionally associated with Indian clay use. Their naturally light colour and clean mineral character make them distinctive among the wider range of Indian clay varieties.
Who is it for?
Best for: Crunch lovers, beginners, experienced clay enthusiasts wanting a lighter profile
Crunch level: Medium
Sensory style: Crisp, clean, pale
ASMR style: Dense, then soft crumble
Customer Quotes
Pending
Test Status
Test status: Community-Tested (vendor states lab-tested, not independently verified)
Good to Know
- A lighter, less smoky alternative to darker roasted clays like Rose Clay
- Pale colour and shard shape vary naturally, piece to piece
- Recommended storage: keep dry and sealed
Safety & Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use. They are not food-grade certified and we do not directly promote for consumption.
We do however recognise and respect that members of the Pica and Geophagy community may choose to crunch, chew, spit or swallow clay and chalk. If you choose to use our products in this way, you do so entirely at your own discretion and risk. Earthy Crunch UK makes no claims regarding health benefits, suitability for ingestion or safety for consumption, and accepts no responsibility or liability for any adverse effects arising from the handling, use or ingestion of our products.
Clay and chalk can vary naturally in composition and may contain naturally occurring minerals, microorganisms or other materials. Unless specifically stated otherwise, products should not be assumed to have been tested for contaminants or to be suitable for ingestion.
Products are repackaged in the UK in a clean home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
