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Yellow Ural Clay – Nutty Mineral-Rich Kazakh Clay (Edible Clay)
£2.59
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Earth Friendly Packaging
Some photos for reference - Actual product may vary
Details
“A loud, clean snap from dense Kazakh clay that cracks into flakes when it meets boiling water.”
Yellow Ural Clay is a naturally occurring mineral clay from the Ural region of Kazakhstan. It arrives in solid, irregular, unprocessed chunks shaded anywhere from pale yellow to soft blue, and no two pieces are quite the same. Dry, it's firm, compact and monolithic with a sharp, clean snap. Drop it in boiling water and it audibly cracks and splits into thin, irregular flakes, then once it's dried out again it comes back more fractured, layered and slightly brittle. Nothing else in my range changes this much depending on how you prep it.
The Crunch Profile
Texture: Dense, dry, non-plastic chunks with a firm bite and a loud, clean snap. Boiled and re-dried, it turns flaky, layered and more brittle.
Flavour: Deep earthy minerals with a dusty-after-rain base and a smooth, slightly milky finish
Crunch factor: 4 – Hard/Medium
ASMR: Loud, satisfying snap
Aroma: Classic dusty-after-rain, with faint stone and dry soil notes that come through more as you chew
Hydration: Cracks and fractures into thin flakes in boiling water; once re-dried it becomes multi-layered and brittle rather than simply softening
Product Details
Weight: Sample (10-25g), 50g, 100g or 250g
Shape: Irregular natural chunks
Colour: Pale yellow to soft blue, sometimes both in one piece. Small natural black specks (charcoal inclusions) can turn up and are part of the clay.
Country & region: 🇰🇿 Kazakhstan, Central Asia (Ural region)
Ingredients: 100% Yellow Ural Clay, cleaned, with no additives, preservatives or colourings
Vendor / source: Ural Clay Market
Traditional clay origins: Ural clay deposits have historically been associated with natural geophagic earth use across Central Asian and Eurasian regions, valued for their mineral density and distinctive texture profiles.
Who is it for?
Best for: Experienced crunchers who like dense, transforming clays with a strong sensory arc across dry and hydrated states
Crunch level: 4 – Hard/Medium
Sensory style: Bold, grounding, highly textural, evolving through preparation
ASMR style: Loud, satisfying snap
Customer Quotes
Pending
Test Status
Test status: Community-Tested
Good to Know
- Clay soaks up smells in transit. When yours arrives, leave it to air out somewhere dry and well ventilated, away from strong smells, for 24 to 48 hours and the original taste and crunch come back.
- Natural chunks, so colour, size and shape vary from bag to bag.
Safety & Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use. They are not food-grade certified and we do not directly promote for consumption.
We do however recognise and respect that members of the Pica and Geophagy community may choose to crunch, chew, spit or swallow clay and chalk. If you choose to use our products in this way, you do so entirely at your own discretion and risk. Earthy Crunch UK makes no claims regarding health benefits, suitability for ingestion or safety for consumption, and accepts no responsibility or liability for any adverse effects arising from the handling, use or ingestion of our products.
Clay and chalk can vary naturally in composition and may contain naturally occurring minerals, microorganisms or other materials. Unless specifically stated otherwise, products should not be assumed to have been tested for contaminants or to be suitable for ingestion.
Products are repackaged in the UK in a clean home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
