It’s been a bit of a whirlwind behind the scenes this month — sourcing, packing, testing, curating… and yes, even running things from a hospital bed for the past week.
Before we get into all the newness, a quick note: if your parcel has been a little slower than usual, I’m truly sorry. I had a clot in my dialysis lines that needed sorting, which caused a short delay. Everything is back on track now, and I’m so grateful for your patience and kindness — it genuinely means a lot in a one-woman business 💛
Now… let’s get into what’s new, because there’s a lot.
Restocks you’ve been waiting for
Some of your most-loved staples are finally back in stock — and I know a few of you have been checking daily.
We’ve restocked:
- Rose clay
- AJ premium Indian clays
- West African clays
These are the dependable favourites — the ones that deliver every time. Whether it’s that consistent crunch, familiar earthy depth, or the comfort of a clay you already know and love, these restocks bring everything back into balance.
New arrival: Ukrainian chalks and clays
A fresh addition to the range, and one that brings a completely different texture profile.
Ukrainian chalks and clays are known for their:
- Clean snap
- Light, airy crunch
- Soft, powdery melt
They’re ideal if you prefer something less dense — more delicate, more dissolvable, and incredibly satisfying in a completely different way to heavier clays.
Curated bundles for flavour-led exploring
Sometimes you don’t want to choose — you want to experience.
That’s exactly why the new bundles were created:
- Indian raw clay bundle
- Indian clay treat bundle
Both are centred around a bold and comforting flavour profile: roasted, smoky, petrol tones.
These bundles are designed to take you through layers of flavour and texture without the guesswork. Perfect if you’re exploring Indian clays or just want a ready-made selection that hits all the right notes.
From Mervina: Red Sendona dirt
This one is for those who like their clays with a bit of weight and depth.
Red Sendona dirt brings:
- Rich, iron-forward tones
- A grounded, mineral-heavy profile
- A dense, satisfying crunch
It’s bold, earthy, and full-bodied — the kind of clay that lingers and leaves an impression.
Sample sizes (finally)
This has been one of the most requested updates — and it’s now happening.
Sample-sized portions are being added across the range, making it easier to:
- Try new clays without committing
- Explore different textures and flavour profiles
- Build your favourites gradually
If you’ve ever hesitated on what to try next, this is your moment.
New Indian clays: Everest & Pinky soft
Two new additions, each bringing something completely different to the table.
- Everest — firmer, more structured, with a stronger bite and presence
- Pinky soft — smoother, gentler, with a softer crumble and lighter feel
Whether you’re after something bold or something more mellow, these two balance each other beautifully.
New clay treats: Smoky mirage & Terra pakora
This is where things get a little playful.
- Smoky mirage — layered, smoky, and full of depth
- Terra pakora — dry fruit coated in terracotta, combining texture with a subtle sweetness underneath
These treats sit right at the intersection of creativity and craving — something a bit different, a bit experimental, but still rooted in that earthy crunch we all love.
Bulk buying is now live
For those of you who already know your favourites — this one’s for you.
You can now purchase clays and treats in larger quantities, from 500g up to 2.5kg.
It means:
- Better value
- Fewer repeat orders
- A proper stock-up of your go-to crunch
No more running out too soon.
Introducing flavour pots
A completely new way to explore flavour before committing to larger pieces.
Flavour pots are available in:
- Smoky char
- Cementy
- Iron-rich earthy
- Mineral-rich terra
- Mild creamy
- Gasoline
Think of these as your flavour guide — helping you understand your preferences, explore new profiles, and fine-tune exactly what you’re craving.
Mexican caolins
A beautiful addition to round everything off.
Mexican caolins bring:
- A lighter, cleaner profile
- Soft, smooth textures
- That classic kaolin crumble with a gentle finish
They’re subtle, refined, and perfect if you’re looking for something less intense but still deeply satisfying.
That’s everything (for now).
It’s been a full-on month, but every addition has been carefully chosen to give you more variety, more texture, and more ways to explore what you love.
And as always — there’s more coming.
Disclaimer:
Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.
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