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"All-Reds" Clay Treats - Exclusive to ECUK - Mineral-rich Indian edible clay treats and pops (Edible Clay Treats)
£8.99
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Earth Friendly Packaging
Some photos for reference - Actual product may vary
Details
“Three red clays, one bold mineral crunch with wet cement and fresh-rain petrichor.”
All-Reds Treats bring together three classic Indian red clays in one bold, mineral-rich collection. Exclusive to Earthy Crunch UK, each batch is handmade from Red Nakumatt, Red Khadi and Red Shale Stone, creating a layered red-clay experience with natural variation in colour, texture and flavour throughout. These aren't delicate little pink clays — All-Reds has a deeper, earthier personality, opening with notes of wet cement, iron-rich minerals, red topsoil and dusty earth before developing into fresh rain-on-soil petrichor and subtle damp-basement mineral notes. The texture sits comfortably in the medium range, giving a satisfying initial crunch before breaking down into a soft, smooth and powdery crumble.
The Crunch Profile
Texture: Medium crunchy bite followed by a soft, smooth and powdery crumble
Flavour: Iron-rich red earth with wet cement, red topsoil, dusty minerals, petrichor and subtle damp-basement notes
Crunch factor: 3 – Medium
Colour: Rich natural red with darker and lighter earthy mineral variation throughout the blend
ASMR: Dusty crack
Aroma: Fresh rain, wet cement, red topsoil, iron-rich earth, dusty minerals and damp basement
Hydration: Softens into a smoother, creamier and more cohesive mineral-rich clay texture when dampened
Product Details
Weight: Selectable — Broken Pops/Crumbs (100g) £5.99, Whole Pops (x2) £8.99, XL Pop (x1) £8.99, Bite-size Treats (100g) £6.99, or Broken Pops Sample (10–25g) £0.99
Shape: Usually heart-shaped bite-sized treats; also available as Pops coated in crunchy red clay crumbs; treats 1–3cm, Pops up to 6cm
Colour: Rich natural red with darker and lighter earthy mineral variation
Country & region: 🇮🇳 India, South Asia
Ingredients: 100% Natural Red Nakumatt Clay, Red Khadi Clay and Red Shale Stone Clay (no preservatives, additives, alcohol or colourings)
Vendor / source: Rose Clay, exclusively made for Earthy Crunch UK
Traditional clay origins: Red Nakumatt, Red Khadi and Red Shale Stone represent the diverse red-toned natural clays found across India, valued within traditional clay practices and geophagia communities.
Who is it for?
Best for: Red clay enthusiasts, ASMR, beginners and lovers of bold mineral-rich earth flavours
Crunch level: 3 – Medium
Sensory style: Bold, earthy, layered
ASMR style: Dusty crack
Customer Quotes
Pending
Test Status
Test status: Taste Tested – By Me
Good to Know
- Naturally fragile — Treats and Pops can crack, crumble or arrive broken in transit, particularly the larger Pop format; this is normal.
- Natural crumbs and mineral variation are part of the handmade character, so pieces may differ slightly in colour, density and texture.
Safety & Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use only. They are not food products and are not food-grade certified or promoted for consumption.
Clay and chalk can vary naturally in composition and may contain naturally occurring minerals or other materials. Earthy Crunch UK makes no claims regarding health benefits or suitability for ingestion.
All personal use is at your own risk. Earthy Crunch UK accepts no liability for adverse effects arising from handling or ingestion.
Products are repackaged in the UK in a clean home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.