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Edible Indian Clay Treats - Falooda - Wet Cement Grey Clay (Clay Treats for Pica, ASMR and Geophagia)
£5.99
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Reliable shipping
Earth Friendly Packaging
Some photos for reference - Actual product may vary
Details
“Every bite delivers a different crunch, with layers of smoky, cementy and petrichor-rich clay.”
Falooda Mixed Clay Cookies with Crumbs are a natural Indian clay blend known for their layered crunch and complex earthy flavour profile. Inspired by the famous Indian Falooda dessert, these handcrafted cookies combine a signature blend of grey, red, black and white clays with an assortment of natural clay crumbs, creating a truly unique multi-textured sensory experience. Each rustic cookie delivers notes of wet cement, fresh petrichor, iron-rich earth, roasted smoky clay and cool mineral chalk, offering a different flavour journey with every bite. The texture begins with a satisfying medium crunch before breaking down into chewy clay crumbs and a smooth, powdery finish with no gritty residue.
The Crunch Profile
Texture: Medium crunchy shell with crumbly centres and chewy clay crumbs
Flavour: Wet cement, petrichor, iron-rich minerals, smoky clay and creamy mineral notes
Crunch factor: 3 – Medium
ASMR: Dense snap with dusty crumble
Aroma: Fresh rain, wet cement, smoky earth, iron-rich minerals, roasted clay, dusty basement
Product Details
Weight: Approximately 80g (2 whole cookies) or 100g broken pieces
Shape: Rustic cookie-style rounds, or naturally broken cookie pieces
Colour: Dusty rose, taupe, grey, red, black and cream tones blended with natural mineral variation
Country & region: 🇮🇳 India, South Asia
Ingredients: 100% Natural Blend of Grey, Red, Black and White Clays with Assorted Natural Clay Crumbs (no preservatives, additives, alcohol or colourings)
Vendor / source: Rose Clay, India
Traditional clay origins: Named after India's iconic Falooda dessert, celebrated for its rich layers of flavour and texture, this signature blend reflects the same spirit through natural earth materials, showcasing the remarkable diversity of India's clay traditions in a single sensory experience.
Who is it for?
Best for: Experienced clay enthusiasts, texture lovers, ASMR, and those wanting to sample a wide variety of clay flavours
Crunch level: 3 – Medium
Sensory style: Multi-textured, layered, varied
ASMR style: Dense snap with dusty crumble
Customer Quotes
Pending
Test Status
Test status: Community-Tested
Good to Know
- Natural variation in colour, shape and texture between batches
- Handmade pieces can crack or crumble in the post, which is normal
- Recommended storage: keep dry and sealed
- Named after the Indian Falooda dessert as a texture and flavour metaphor, not an actual flavouring
Safety & Disclaimer
Earthy Crunch UK sells natural clays, chalk, dirts, soils and terracotta for sensory, hobby, ASMR use and cultural, novelty practises. Although the item is described as “edible,” it is not a certified food, supplement or health product.
I respect the pica and geophagy communities and don’t judge how you use them, but it’s at your own discretion and risk. Home-Test results for metals and toxins are made available but aren’t a guarantee of safety unless stated as lab-tested with a certificate.
Be aware of unverified sellers in Facebook groups as well as Amazon, eBay and other marketplaces where sourcing is not transparent.
At ECUK, every order goes through a secure payment and checkout process and my reviews are publicly available on Trustpilot, Reviews.io, Etsy and Google.
Pregnant, breastfeeding or having strong cravings for clay? Speak to your GP, as this can be linked to low iron. Adults only. Keep away from children and pets. Repackaged in the UK in a clean home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
