Indian Yellow Chalk – Crisp, Clean Indian Chalk Chunks (Edible Chalk for Pica or Geophagia)
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Some photos for reference - Actual product may vary
Details
"Crisp, clean chalk that crumbles fast and melts into a smooth mineral cream."
Indian Yellow Chalk is Indian chalk made from a single natural source. It has a dense, chalky crunch, with a crisp crumble that quickly melts into a smooth, creamy, non-gritty finish. Expect clean chalk and limestone, subtle white dirt and a faint damp-cement note when hydrated, followed by a subtle whitewash-like aroma.
The Crunch Profile
Texture: Dense and chalky, crisp crumble, melts into a smooth, creamy, non-gritty finish
Flavour: Clean chalk and limestone with notes of white dirt, faint damp cement and very mild earthiness
Crunch factor: 3 – Medium
ASMR: Crisp crumble, soft crack
Aroma: Whitewash, dusty minerals, limestone, faint damp cement
Hydration: Becomes softer and creamier when dampened, developing a lightly damp cement-like mouthfeel while retaining its smooth, chalky character
Product Details
Weight: 100g
Shape: Natural irregular chunks, varying considerably in size
Colour: Bright white with a soft natural yellow tinge
Country & region: 🇮🇳 India, South Asia
Ingredients: 100% Natural Indian Yellow Chalk (no preservatives, additives, alcohol or colourings)
Vendor / source: Dr Lavi
Traditional clay origins: Natural chalks and mineral-rich earths have a long history of traditional use across parts of India, including within geophagia practices.
Who is it for?
Best for: Chalk lovers, beginners, ASMR fans, anyone who enjoys a clean crunch with a smooth finish
Crunch level: 3 – Medium
Sensory style: Dry, smooth
ASMR style: Crisp, crackly
Customer Quotes
Pending
Test Status
Test status: Community-Tested
Good to Know
- Natural chunks vary considerably in size, piece to piece
- Recommended storage: keep dry and sealed
Safety & Disclaimer
Earthy Crunch UK sells natural clays, chalk and terracotta for sensory, hobby, ASMR use and cultural, novel practises. They aren’t supplements or health products.
I respect the pica and geophagy communities and don’t judge how you use them, but it’s at your own discretion and risk. Test results are made available but aren’t a guarantee of safety unless stated as lab-tested with a certificate.
Be careful of unverified sellers in Facebook groups. At ECUK, every order goes through a secure checkout and my reviews are public on Trustpilot, Reviews.io, Etsy and Google.
Pregnant, breastfeeding or having strong cravings for clay? Speak to your GP, as this can be linked to low iron.
Adults only. Keep away from children and pets. Repackaged in the UK in a clean home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.