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Kendall Clay - Mineral-rich edible Indian clay chunks
£2.99
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Details
"A firm mineral crunch that melts into a smooth, creamy earth finish."
Product Overview
Kendall Clay is a smooth, mineral-rich Indian clay known for its firm initial crunch and unusually creamy breakdown. These irregular natural chunks begin with a controlled, satisfying bite before quickly softening into a thick, velvety texture. The surface remains smooth rather than gritty, with a slight natural cling that gives the clay its distinctive mouthfeel.
Its flavour is gentle and understated, combining clean earthy notes with damp topsoil, rain-soaked stone and soft chalky minerals. A subtle petrichor character adds freshness, while wet-stone notes create a smooth, lingering finish. Unlike roasted varieties, Kendall Clay has no strong smoky or charred character, making it a softer, more refined option for those who prefer mild mineral flavours and a creamy texture.
Kendall Clay is one of a recently discovered pair of sister clays, alongside Kylie Clay. While Kylie has a firmer, more structured texture, Kendall sits at the softer, creamier end of the duo.
Key features
Texture: Firm initial crunch followed by a thick, smooth and creamy breakdown with a slight natural cling.
Taste: Mild earthy minerals with damp topsoil, chalky notes, rain-soaked stone and soft petrichor freshness.
Crunch factor: 4 – Hard/Medium
Origin: 🇮🇳 India, South Asia
Best for: Experienced clay enthusiasts / creamy-texture lovers / ASMR / slow sensory enjoyment
Clay experience: A refined bite-to-melt experience that moves from firm crunch to smooth, creamy mineral earthiness.
ASMR level: Dense snap with soft melt
Hydration texture: Dampening produces a softer, denser and more paste-like texture while enhancing the damp-earth and wet-stone character.
Aroma notes: Rainwater / damp topsoil / wet stone / chalky minerals / petrichor
Product details
Weight: 100g or 250g
Shape: Irregular natural chunks
Colour: Light to mid grey with muted, dusty tonal variation
Ingredients: 100% Natural Kendall Clay (No preservatives, additives, alcohol, or colourings)
Vendor: AJ Clays
Traditional clay origins: Kendall Clay is harvested from mineral-rich Indian soil and is associated with naturally sourced clays used within traditional clay practices and geophagia communities. Its distinctive creamy breakdown and gentle mineral character set it apart from harder, more heavily roasted varieties.
Test status: Lab-Tested
Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.