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Matapulgite Clay - Roasted Indian clay chunks
£3.99
£4.99
Taxes included.
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Earth Friendly Packaging
Some photos for reference - Actual product may vary
Details
Product Overview
Matapulgite Clay, also known as Roasted Almond Clay, is a bold, highly crunchy edible clay designed for those who crave intensity and structure in every bite. Naturally sourced from mineral-rich Indian soil and carefully roasted, this clay delivers a medium-to-hard snap that breaks into dramatic, shard-like fragments. Firm and crisp from start to finish, it never turns creamy or gummy, maintaining a clean, low-grit, non-sticky texture.
With its smoky, cement-forward character, Matapulgite Clay offers a robust, grounded experience. Perfect for Almond Clay enthusiasts looking for an amplified, structured flavour — this clay combines deep roasted earthiness, wet concrete undertones, and the comforting aroma of rain on warm stone.
Texture & Crunch
Medium-hard and very crunchy. Each bite fractures sharply into multiple shards while remaining low-grit and non-sticky. The crunch persists consistently from first bite to final crumble.
Taste & Aroma
Smoky and roasted with cementy, wet-concrete notes. Petrichor hints evoke the freshness of rain on stone, while deep roasted mineral tones add weight and intensity. Clean, structured, and intensely satisfying.
Clay Experience
Ideal for enthusiasts who enjoy bold, no-nonsense clays with a long-lasting, snappy crunch. Matapulgite Clay delivers a full-bodied sensory experience — smoky, mineral-rich, and unmistakably roasted.
Key Features
- Roasted Almond Clay with bold, structured flavour
- Highly crunchy, shard-forming texture
- Firm, crisp, low-grit, non-sticky bite
- Smoky and cement-forward taste with petrichor notes
- Perfect for strong, clean, and intense clay enjoyment
Product Details
- Size: Chunks vary between approx. 1–5 cm
- Weight: Available in 100g or 250g
- Shape: Irregular natural chunks
- Colour: Mid to dark grey with roasted undertones
- Texture: Medium-hard, very crunchy; breaks into sharp shards; no creaminess; low grit; non-sticky
- Crunch Factor: 4 — strong, snappy crunch that stays crisp to the end
- Taste Profile: Smoky roasted earthiness, cementy wet-concrete notes, petrichor freshness when wet
- Ingredients: 100% natural roasted Almond clay (Matapulgite)
- Country of Origin: India 🇮🇳
- Vendor: AJ Clays
- Traditional Clay Origins: Harvested from mineral-rich Indian soil and roasted to enhance almond-clay character, delivering bold, smoky, and mineral-driven flavour with crisp, shard-like texture
Disclaimer
Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.