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Strawberry Clay – Cementy Edible Indian Clay Chunks
£0.79
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Earth Friendly Packaging
Some photos for reference - Actual product may vary
Details
"A crisp cementy crunch with fresh rain-soaked earth and soft shards."
Product Overview
Strawberry Clay may have a sweet-sounding name, but there is nothing sugary about this natural Indian clay. Known for its crisp Nakumatt-style crunch, these compact chunks have a medium, clean texture that breaks into soft, dusty shards with a satisfying snap. The bite is smooth and naturally dry, with very little grit or stickiness.
Its flavour combines familiar cementy notes with fresh earth, forest-floor tones and the unmistakable freshness of rain hitting dry soil. A gentle roasted depth adds warmth, with subtle basement-like mineral notes appearing in the background. Despite its name, Strawberry Clay contains no strawberry flavouring or fruit; the name refers to its distinctive identity and naturally rosy-toned appearance.
Traditionally associated with naturally harvested Indian clays, Strawberry Clay offers a straightforward earthy experience with a clean crunch and lightly roasted character.
Key features
Texture: Compact, medium-firm and smooth, breaking into crisp soft shards with a lightly dusty finish.
Taste: Cementy and earthy with forest-floor notes, fresh rainwater character and mild roasted depth.
Crunch factor: 4 – Hard/Medium
Origin: 🇮🇳 India, South Asia
Best for: Crunch lovers / beginners / ASMR / slow sensory enjoyment
Clay experience: A clean, cement-forward Indian clay with a satisfying snap, soft shards and fresh earthy finish.
ASMR level: Dense crisp snap
Hydration texture: Dampening softens the outer texture and brings out more of the fresh-earth and dusty mineral character.
Aroma notes: Fresh earth / rainwater / dusty minerals / light roast / basement
Product details
Weight: 100g or 250g
Shape: Medium irregular chunks and shards
Colour: Soft grey with pale pink to reddish undertones
Ingredients: 100% Natural Roasted Strawberry Clay (No preservatives, additives, alcohol, or colourings)
Vendor: AJ Clays
Traditional clay origins: Strawberry Clay is harvested from mineral-rich Indian soil before being cleaned, sun-dried and lightly roasted. This preparation gives the clay its characteristic compact texture and subtle roasted-earth character while retaining its natural mineral aroma.
Test status: Lab-Tested
Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.