African Clay Crumbs, Dusts and Powders for DIY Treats - Earthy DIY Clay Blends (Edible Clay Powder)
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Some photos for reference - Actual product may vary
Details
“A customisable powder and crumb range built from the finer pieces of our African clay collection.”
African Clay Crumbs is a collection of African clay powder and crumb flavours — Nzu, Ulo, Eko Grey, Eko White, Pink Kaolin and Calabar — sold as one DIY-blend listing built from the finer pieces of our main African clay range.
Several of these names are widely recognised within the pica and geophagia community as traditional West African clay and kaolin names: Nzu is a pale, natural kaolin long associated with parts of West Africa, Calabar takes its name from the south-eastern Nigerian city closely tied to regional clay and kaolin materials, and Eko — a traditional name for Lagos — lends its name to both a grey and a white variety here. Mix, press or sprinkle to build your own texture and intensity.
The Crunch Profile
Texture: Fine powders with light crumb inclusions, customisable from soft dust to lightly textured crunch
Flavour: Classic earthy profiles ranging from dry mineral notes to slightly roasted, clay-pot warmth
Crunch factor: 1–3 – Soft to Medium, depending on blend
Product Details
Weight: Selectable, 50g or 100g per flavour
Shape: Fine powders with light crumb inclusions
Ingredients: 100% Natural African Clay (no preservatives, additives, alcohol or colourings)
Vendor / source: Earthy Crunch UK (in-house blend)
Country & region: 🇳🇬 Nigeria, 🇬🇭 Ghana, 🇿🇦 South Africa and various West and Southern African regions
Traditional clay origins: These crumbs are drawn from Earthy Crunch UK's main African clay range, spanning traditional West and Southern African clay and kaolin materials long valued within the pica and geophagia community for their distinct character and regional heritage.
Flavour Breakdown
| Flavour | 50g | 100g | Notes |
|---|---|---|---|
| Nzu | £2.99 | £5.99 | A widely recognised natural, pale kaolin clay traditionally associated with parts of West Africa; a classic, gentle mineral character. |
| Eko Grey | £2.99 | £5.99 | Named for Eko, the traditional name for Lagos, Nigeria; a grey-toned clay with a classic earthy, mineral character. |
| Eko White | £2.99 | £5.99 | The white companion to Eko Grey, sharing the same Lagos-rooted naming with a paler tone. |
| Ulo | £2.99 | £5.99 | A traditional African clay variety within the range, carrying the same classic earthy, mineral profile. |
| Calabar | £2.99 | £5.99 | Named for Calabar, a city in south-eastern Nigeria closely associated with regional clay and kaolin materials in geophagia contexts. |
| Pink Kaolin | £2.99 | £5.99 | A soft pink-toned kaolin clay with a gentle mineral character. |
Who is it for?
Best for: DIY clay treats, texture blending, coating pieces, or building personalised sensory mixes
Crunch level: 1–3 – Soft to Medium
Sensory style: Fine powders with light crumb inclusions
Customer Quotes
Pending
Good to Know
- Composition can vary slightly batch to batch, as with all natural clay products.
- Availability varies by flavour — check the variant selector for current stock.
Safety & Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use. They are not food-grade certified and we do not directly promote for consumption.
We do however recognise and respect that members of the Pica and Geophagy community may choose to crunch, chew, spit or swallow clay and chalk. If you choose to use our products in this way, you do so entirely at your own discretion and risk. Earthy Crunch UK makes no claims regarding health benefits, suitability for ingestion or safety for consumption, and accepts no responsibility or liability for any adverse effects arising from the handling, use or ingestion of our products.
Clay and chalk can vary naturally in composition and may contain naturally occurring minerals, microorganisms or other materials. Unless specifically stated otherwise, products should not be assumed to have been tested for contaminants or to be suitable for ingestion.
Products are repackaged in the UK in a clean home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.