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"All-Blacks" Treats - Edible Indian smoky clay treats and pops - Exclusive to ECUK
£5.99
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Some photos for reference - Actual product may vary
Details
“Deep black, lightly smoked and packed with roasted earth, cement and charred mineral depth.”
Description
All-Blacks Treats bring together a seriously dark collection of India's smoky and roasted clays in one bold, earthy blend. Exclusive to Earthy Crunch UK, each batch is handmade from a curated mix of Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star and Coconut Smoke.
The result is a deep black clay experience with a mild but unmistakable smoky character. The flavour starts with classic cementy earthiness before developing into roasted clay, charred minerals, dry earth and subtle smoky notes. Each variety brings its own character to the mix, so individual pieces can vary slightly depending on the blend.
The texture is dense and firm at first bite, breaking down easily into soft, earthy fragments. Despite the darker roasted profile, the finish remains smooth and non-gritty, making All-Blacks a surprisingly approachable option for anyone who enjoys deeper clay flavours without an aggressively hard crunch.
Available as bite-sized treats and Pops, All-Blacks are made for experienced clay enthusiasts, smoky-clay lovers and anyone who likes their sensory experiences on the darker side. Basically, the goth of the clay treat range.
Key features
Texture: Dense and firm at first bite, breaking into a soft, smooth and earthy crumble with no grit
Taste: Mild smoky and roasted earth with charred mineral notes, classic cementy clay and dry earthy undertones
Crunch factor: 3 – Medium
Origin: 🇮🇳 India
Best for: Smoky clay lovers, experienced clay enthusiasts, ASMR and fans of roasted earthy flavours
Clay experience: A bold blend of roasted and smoky Indian clays combining a firm medium crunch with a soft, earthy crumble and layered charred flavours
ASMR level: Dense crack
Hydration texture: Softens into a smoother, denser and more cohesive clay texture when dampened, with the roasted earth character becoming more pronounced
Aroma notes: Roasted earth, light smoke, charred clay, dusty minerals, cement and dry soil
Product details
Weight: Selectable options – 1 pop is up to 50g, full-sized portions are usually around 100g of clay product
Shape: Usually heart-shaped bite-sized treats; shapes may vary between batches. Also available as Pops coated in crunchy black and smoky clay crumbs
Size: Bite-sized treats are 1–3cm while the Pops are up to 6cm long
Colour: Deep black with natural charcoal, smoky and darker mineral variation throughout the blend
Ingredients: 100% Natural Indian smoky clay blend including Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star and Coconut Smoke (No preservatives, additives, alcohol, or colourings)
Vendor: Rose Clay, Exclusively made for ECUK
Traditional clay origins: Inspired by India's long history of working with natural earth materials, including the roasting and blending of clays to create distinctive colours, textures and flavours. All-Blacks brings together multiple smoky and roasted Indian clay varieties to showcase the darker, mineral-rich character associated with traditional clay practices and geophagia communities.
Test status: Taste Tested – By Me
A note about breakage
All-Blacks Treats and Pops are naturally fragile. They can crack, crumble or arrive broken during transit, particularly the larger Pop format. This is completely normal for this type of clay product and doesn't mean you've received a dud.
The roasted and mixed nature of the blend also means individual pieces can vary slightly in density, colour and smokiness. A few loose crumbs are therefore perfectly normal and still part of the All-Blacks experience.
Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.