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Strawberry Treats - Cement Indian Clay treat (Edible Clay Treats)
£6.99
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Earth Friendly Packaging
Some photos for reference - Actual product may vary
Details
“Playful bite-sized shapes with a soft-medium dusty crunch, despite the name — a classic cementy clay flavour.”
Strawberry Treats are soft, medium-textured clay bites crafted from 100% Strawberry clay powder, celebrated for its delicate pinkish-grey tones. Each pack features an assortment of playful shapes — stars, hearts, flowers, trees and roses. The clay has a soft, dusty texture reminiscent of Nakumatt clay but with an even cleaner, non-sticky crunch, delivering a smooth crumble and gentle chew. Flavour-wise these are earthy and mineral-rich, layered with classic cement-like and soil notes underpinned by subtle dirt undertones, strong basement aromas and pronounced petrichor tones — despite the playful name and pink-grey hues, "Strawberry" here refers to the clay variety name, not a fruit flavour.
The Crunch Profile
Texture: Soft-medium, dusty clay; compact yet airy; non-sticky, grit-free, smooth crumble
Flavour: Earthy, cement-like, soil and dirt tones, strong basement, pronounced petrichor, fresh rain-water hints, foresty undertones
Crunch factor: 3 – Medium crunch with a smooth, compact finish
Colour: Pinkish-grey with dark grey/taupe undertones
ASMR: Dusty crack
Aroma: Basement, petrichor, fresh rainwater, foresty undertones
Product Details
Weight: 65g or 100g
Shape: Stars, hearts, flowers, trees, roses; bite-sized
Colour: Pinkish-grey with dark grey/taupe undertones
Country & region: 🇮🇳 India, South Asia
Ingredients: 100% Strawberry clay powder
Vendor / source: Rose Clay
Traditional clay origins: Strawberry Treats reflect India's natural clay traditions, mined and processed to retain authentic earthy flavours. Its soft, dusty texture and pink-grey tones combine Nakumatt-style mineral richness with deep basement and petrichor notes.
Who is it for?
Best for: Those who enjoy a gentle, non-sticky crunch with classic cement-and-dirt flavour
Crunch level: 3 – Medium
Sensory style: Soft, dusty, compact yet airy
ASMR style: Crunchy
Customer Quotes
Pending
Test Status
Test status: Community-Tested
Good to Know
- Natural variation in colour, shape and texture between batches
- Handmade pieces can crack or crumble in the post, which is normal
- Recommended storage: keep dry and sealed
- "Strawberry" refers to the clay variety name, not a fruit flavour or scent
Safety & Disclaimer
Earthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use. They are not food-grade certified and we do not directly promote for consumption.
We do however recognise and respect that members of the Pica and Geophagy community may choose to crunch, chew, spit or swallow clay and chalk. If you choose to use our products in this way, you do so entirely at your own discretion and risk. Earthy Crunch UK makes no claims regarding health benefits, suitability for ingestion or safety for consumption, and accepts no responsibility or liability for any adverse effects arising from the handling, use or ingestion of our products.
Clay and chalk can vary naturally in composition and may contain naturally occurring minerals, microorganisms or other materials. Unless specifically stated otherwise, products should not be assumed to have been tested for contaminants or to be suitable for ingestion.
Products are repackaged in the UK in a clean home environment.
Materials + Care
Storage Tips
To keep your clays and treats fresh, crunchy, and full of flavour, always store them in an airtight container in a cool, dry place away from moisture, humidity, and strong odours. Exposure to air or dampness can alter both texture and taste.
We highly recommend using our stash boxes, available on the website — designed specifically to protect and organise your clay collection with ease.
Handling Guidelines
- clean, dry hands
Delivery + Returns
Tracked & Reliable Shipping
We offer fast, fully tracked delivery via Royal Mail to ensure your order arrives safely and on time.
Once your order ships, you'll receive a tracking number via email so you can monitor its journey every step of the way.
Breakage Policy
Our clay treats are naturally delicate and handmade, and despite our best efforts to pack them securely, some breakage is expected in transit.
Broken items are not eligible for refunds, as the flavour and enjoyment remain the same, even if the item arrives in pieces. Each parcel includes a wooden spoon to help you enjoy crumbs or powder just as easily.
Returns & Refunds
Due to the edible and handmade nature of our products, we do not accept returns or offer refunds, unless:
- wrong item, or
- missing items.
In such cases, please email us at info@earthycrunch.co.uk within 48 hours of delivery, along with clear photo evidence of the issue.
DISCLAIMER
Earthy Crunch UK products are crafted from natural clay and chalk materials and are intended for sensory, collection, hobbyist, and ASMR use only. They are not sold as food and are not certified as food-grade under UK regulations.
While natural clays have historical and cultural significance in various parts of the world, Earthy Crunch UK does not promote or endorse the consumption of its products. Any reference to traditional use or occasional home-testing is informal, shared for general interest only, and does not constitute safety testing, certification, or approval for consumption.
Customers should use their own discretion when handling these materials and ensure they are used appropriately. Any interaction or use is undertaken at your own risk. Earthy Crunch UK makes no claims regarding suitability for consumption or health benefits and accepts no liability for any adverse effects arising from use or ingestion.
All products are handled and packaged in a home environment. As natural materials, variations in texture, composition, and origin may occur.
Fragility Disclaimer
All clay treats and terracotta pot products are handmade and naturally fragile, making them susceptible to breakage during delivery.
While we take great care in packing each item securely, minor cracks, chips, or crumbled pieces may occur. This is a natural part of working with handcrafted clays and does not affect taste or enjoyment.
