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Exploring Indian Clays: Tastes, Textures, and Regional Origins

Exploring Indian Clays: Tastes, Textures, and Regional Origins

An overview of Indian edible clay categories, from Nakumatts to cementy clays, with notes on texture, flavour and origin.

Earthy Crunch · 23 March 2026

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Exploring Mexican Clays: Tastes, Textures, and Global Origins

Exploring Mexican Clays: Tastes, Textures, and Global Origins

A spec-sheet breakdown of Mexican edible clay types, covering texture, taste and regional origin for each.

Earthy Crunch · 23 March 2026

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Exploring African Clays: Tastes, Textures, and Regional Origins

Exploring African Clays: Tastes, Textures, and Regional Origins

A quick-reference breakdown of African edible clay types: texture, taste and where each one traditionally comes from.

Earthy Crunch · 23 March 2026

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Exploring Ural Clays: Tastes, Textures, and Global Origins

Exploring Ural Clays: Tastes, Textures, and Global Origins

My exploration of Ural clays from Russia, covering the colours, textures and flavours of this lesser-known edible clay family.

Earthy Crunch · 23 March 2026

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African Edible Clay Types: Crunch, Colour, and Culture

African Edible Clay Types: Crunch, Colour, and Culture

An overview of African edible clay types, from Nzu to Eko clay, covering colour, texture and flavour differences.

Earthy Crunch · 23 March 2026

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Glossary of Mexican Edible Clay Terms

Glossary of Mexican Edible Clay Terms

A quick-reference glossary of Mexican edible clay terms, from caolins to cantaritos, for anyone exploring this side of pica and geophagia.

Earthy Crunch · 23 March 2026

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Exploring the World of Mexican Edible Clays: From Caolins to Paletas

Exploring the World of Mexican Edible Clays: From Caolins to Paletas

My guide to the many types of Mexican edible clay, from smooth caolins to crunchy galettitas, and what makes each one different.

Earthy Crunch · 23 March 2026

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Chinese Loess: The History of Eating Earth

Chinese Loess: The History of Eating Earth

A look at the history of Chinese loess, one of the oldest edible clays, and why people have been drawn to eating earth for centuries.

Earthy Crunch · 23 March 2026

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The pure sound of crunch: why ASMR and clay crunch videos captivate

The pure sound of crunch: why ASMR and clay crunch videos captivate

Why the sound of a perfect crunch is such a central part of ASMR and clay crunch content.

Earthy Crunch · 23 March 2026

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I have pica and geophagia and want to try clay or chalk. Where do I start?

I have pica and geophagia and want to try clay or chalk. Where do I start?

A beginner's guide to trying clay or chalk safely and mindfully if you have pica or geophagia.

Earthy Crunch · 23 March 2026

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How to know who to buy clay from

How to know who to buy clay from

How to tell a trustworthy clay seller from a risky one, before you buy.

Earthy Crunch · 23 March 2026

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Is it safe to eat clay, and why I do it

Is it safe to eat clay, and why I do it

An honest look at whether it's safe to eat clay, and why the practice has endured for centuries.

Earthy Crunch · 23 March 2026

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Meet the maker: La Sobrina

Meet the maker: La Sobrina

A bilingual interview with Lili, La Sobrina, on continuing her family's pottery tradition through handcrafted Mexican clay treats.

Earthy Crunch · 22 March 2026

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How I stay compliant while celebrating the clay community

How I keep this hobbyist platform legally compliant while still being a genuinely engaging space for the clay community.

Earthy Crunch · 21 March 2026

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Does eating clay lower haemoglobin?

An honest look at the link between eating clay, iron absorption and haemoglobin, and why pica cravings often point the other way.

Earthy Crunch · 14 March 2026

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Does eating clay cause constipation?

Does eating clay cause constipation?

An honest look at whether clay can cause constipation, and how portion size, hydration and clay type all play a part.

Earthy Crunch · 14 March 2026

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Coffee and clay: why many crunch lovers pair them together

Coffee and clay: why many crunch lovers pair them together

Why coffee and clay show up together so often in crunch content, from flavour contrast to digestion.

Earthy Crunch · 14 March 2026

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The traditional and sensory appeal of edible clay

The traditional and sensory appeal of edible clay

The cultural history and sensory appeal behind edible clay, and an honest look at what's tradition versus what's proven.

Earthy Crunch · 09 March 2026

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Mystery mix ups: the crunchy case of the disappearing clay

Mystery mix ups: the crunchy case of the disappearing clay

Why my Mystery Mix Ups sell out so quickly, and what customers actually find inside them.

Earthy Crunch · 27 February 2026

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Meet the maker: Ramya, Rose Clay

Meet the maker: Ramya, Rose Clay

An interview with Ramya of Rose Clay on sharing traditional Indian earthy treats with the world.

Earthy Crunch · 24 February 2026

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Meet the maker: Anoothi Mishra, Clays All Around

Meet the maker: Anoothi Mishra, Clays All Around

An interview with Anoothi Mishra of Clays All Around, on crafting more than 30 varieties of edible clay treats.

Earthy Crunch · 22 February 2026

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Testing hand-foraged Chiltern chalk: full results and what they really mean

Testing hand-foraged Chiltern chalk: full results and what they really mean

The full results of testing a hand-foraged Chiltern chalk sample, and an honest look at what they do and don't prove.

Earthy Crunch · 21 February 2026

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Meet the maker: Samantha Mary Hokulani

Meet the maker: Samantha Mary Hokulani

An interview with Samantha Mary Hokulani on self-foraging Montana's clays and dirts to create earthy, crunchy treats.

Earthy Crunch · 09 January 2026

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Meet the maker: Heather Meeks, Sedona Cliffside Treats

Meet the maker: Heather Meeks, Sedona Cliffside Treats

An interview with Heather Meeks of Sedona Cliffside Treats on lifelong dirt cravings and sourcing from Sedona.

Earthy Crunch · 08 January 2026

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Meet the maker: Chris, Yummy Clays

Meet the maker: Chris, Yummy Clays

An interview with Chris of Yummy Clays on seven years of crafting earthy, crunchy treats.

Earthy Crunch · 04 January 2026

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Meet the maker: Mervina Ann Nelson

Meet the maker: Mervina Ann Nelson

An interview with Mervina Ann Nelson, a Flagstaff-based clay enthusiast, about her cravings, her digs, and her favourite textures.

Earthy Crunch · 04 January 2026

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Earth, culture and cravings: eating earthy treats across Africa

Earth, culture and cravings: eating earthy treats across Africa

The rich, centuries-old cultural history behind eating earth across Africa, from calaba to nzu.

Earthy Crunch · 01 January 2026

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Why I don't run sales (and what I do instead)

Why I don't run sales (and what I do instead)

Why you won't find flash sales or discount countdowns here, and what I do instead to keep things fair.

Earthy Crunch · 01 January 2026

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Why I ship on Mondays and Fridays only

Why I ship on Mondays and Fridays only

Why I've settled on a fixed Monday and Friday dispatch schedule, and what it means for your order.

Earthy Crunch · 21 December 2025

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Can you provide lab testing or safety certificates?

An honest answer on lab testing and safety certificates, and why I'd rather be upfront about what I can't guarantee.

Earthy Crunch · 19 December 2025

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What are my clay treats intended for?

An honest look at what my clay treats are intended for, from sensory play to controlled tasting for pica, without judgement either way.

Earthy Crunch · 19 December 2025

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Are my products food-grade?

The honest answer on food-grade certification, and why natural clay can't meet that standard.

Earthy Crunch · 19 December 2025

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Can natural clay contain worms or parasites?

An honest look at whether natural clay can carry parasites, and why no seller can promise a zero-risk guarantee.

Earthy Crunch · 19 December 2025

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Are my clay treats safe to eat?

My honest answer on clay safety, pica, geophagia, and where my responsibility as a seller begins and ends.

Earthy Crunch · 19 December 2025

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Why I moved to tiered pricing (and what it actually means)

An honest explanation of why my clay prices are now tiered, and what that actually changes for you.

Earthy Crunch · 19 December 2025

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How my prices compare to other clay sellers in the UK

Where my prices sit against other UK and European clay sellers, and the honest reasons behind my new tiered pricing.

Earthy Crunch · 19 December 2025

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Clay, consumption and conscious choice: an honest conversation

Clay, consumption and conscious choice: an honest conversation

"Is it safe to eat?" is the question I get asked most, and it deserves a straight answer, not vague reassurance.

Earthy Crunch · 18 December 2025

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A little December update: slowing down and staying sane

A little December update: slowing down and staying sane

The run-up to Christmas collided with a busy stretch at my day job, so something had to give. Here's what's changing for a bit.

Earthy Crunch · 08 December 2025

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What I could do better: a 2025 end of year reflection

What I could do better: a 2025 end of year reflection

Pride doesn't mean perfection. Here's an honest look at what I could be doing better, and what I'm doing about it.

Earthy Crunch · 09 November 2025

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Meet the seller: me

Meet the seller: me

Kicking off a new interview series with, well, me. Here's the honest version of why this shop exists.

Earthy Crunch · 01 November 2025

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Mexican Holy Bars: when faith meets crunch

Mexican Holy Bars: when faith meets crunch

These pale, powdery bars started life as a pilgrimage blessing. Here's how they ended up in stash boxes too.

Earthy Crunch · 28 October 2025

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Is there actually crunch in your back garden?

Is there actually crunch in your back garden?

Britain's got plenty of clay underfoot. Almost none of it is safe to eat. Here's why, region by region.

Earthy Crunch · 27 October 2025

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What actually pairs well with a crunch

What actually pairs well with a crunch

Some drinks bring out a clay's best notes. Others just clash with it. Here's what actually works.

Earthy Crunch · 27 October 2025

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From harvest to crunch: how edible clay actually gets made

From harvest to crunch: how edible clay actually gets made

That perfect piece of clay in your stash box went through a proper process to get there. Here's what actually happens.

Earthy Crunch · 15 October 2025

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What makes a clay actually good to crunch

What makes a clay actually good to crunch

Not all clay is equal. Here's what's actually going on mineral-wise when a piece hits just right.

Earthy Crunch · 13 October 2025

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How I actually discovered my cravings

How I actually discovered my cravings

I made mud pies like every other kid. The difference is I never really grew out of it. Here's the actual story.

Earthy Crunch · 12 October 2025

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How to actually store your clay so it doesn't turn to dust

How to actually store your clay so it doesn't turn to dust

Moisture, heat and too much handling are what ruin a good stash. Here's how to actually keep yours in top form.

Earthy Crunch · 12 October 2025

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Pica and pregnancy: what the research actually says

Pica and pregnancy: what the research actually says

Craving clay or chalk during pregnancy is more common than people think. Here's what's actually known, and what to do about it.

Earthy Crunch · 08 October 2025

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Roasted, raw or sun-dried: how processing changes the flavour

Roasted, raw or sun-dried: how processing changes the flavour

Same clay, completely different experience, depending on how it's processed. Here's what actually changes.

Earthy Crunch · 13 September 2025

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Nakumatt clay, explained

Nakumatt clay, explained

Where the name Nakumatt actually comes from, and a proper rundown of the different types.

Earthy Crunch · 31 August 2025

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